Retail Media Strategy & Activation Manager
About the role
At Alcon, we are driven by the meaningful work we do to help people see brilliantly. We innovate boldly, champion progress, and act with speed as the global leader in eye care. Here, you’ll be recognized for your commitment and contributions and see your career like never before. Together, we go above and beyond to make an impact in the lives of our patients and customers. We foster an inclusive culture and are looking for diverse, talented people to join Alcon. As a Retail Media Strategy & Activation Manager supporting US Vision Care Marketing-OTC team, you will be trusted to serve as a key cross-functional partner within Alcon OTC's Connected Commerce organization, helping connect retail media investments to broader brand objectives. Reporting to the Sr. Manager, Connected Commerce, this role will work closely with Sales, Sales Strategy, Brand Marketing, agency partners, and retail media account executives to develop and execute media plans that support brand priorities and retailer growth strategies. The Manager will help ensure retail media programs are aligned with business goals, identify opportunities to improve performance, and provide recommendations based on campaign results, shopper insights, and retailer-specific dynamics. This role requires a blend of commercial acumen, relationship management, analytical thinking, and strong working knowledge of retail media strategy. This is onsite at our Fort Worth, TX location.
Responsibilities
- Partner with Brand Marketing, Sales, Sales Strategy, and agency teams to develop retail media plans that support commercial priorities and retailer growth objectives.
- Translate Joint