Manager, Program Activation

Responsibilities

• Campaign Orchestration & Execution: Oversee end-to-end campaign journey setup, optimization, and enhancement across direct and trade channels using AJO, Salesforce Marketing Cloud, and integrated martech tools. Utilize data and insights to create personalized and effective customer journeys across multiple channels. Manage tactical deployment timing, quality control, and audience segmentation/targeting.
• Serve as a technical expert for complex campaign troubleshooting and optimization.
• Manage all 1:1 transactional communication.

Team Leadership & Development

• Lead, mentor, and develop a team of industry-best campaign activation experts, providing guidance, support, and professional development opportunities.
• Foster a culture of technical excellence and continuous learning within the team.
• Provide technical guidance and hands-on support for complex campaign implementations.
• Drive professional development and technical skill advancement across the team.

Performance Analysis & Optimization

• Develop, monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvements.
• Communicate channel performance, insights, and recommendations to senior leadership.

Process Improvement and Innovation

• Develop the campaign activation process and ensure it is followed.
• QC all tactic outputs for list and message accuracy.
• Provide new creative solutions to improve email, mobile and direct mail.

Technology Management & Innovation

• Leverage marketing automation platforms (Adobe, Salesforce) to streamline campaign execution and improve efficiency.
• Stay current with martech industry trends and recommend technology upgrades or additions.
• Ensure data quality, compliance, and technical performance across all platforms.

Knowledge & Skills

• Scope: The Manager, Program Activation is a tactical expert with a strategic outlook who is responsible for driving the operational excellence from our marketing technology stack, with a primary focus on Adobe Journey Optimizer (AJO) and our Customer Data Platform (CDP).
• Problem solving: This role requires advanced problem-solving skills, particularly in analyzing complex datasets to uncover actionable insights that inform marketing strategy.
• Solutions often involve synthesizing data from multiple sources, building custom reporting, and applying predictive analytics to optimize conversion rates and reduce cancellations.
• The role also demands agility in adjusting based on real-time performance metrics.
• Impact: This role has a significant impact on the business by shaping the standards and execution of consumer marketing programs that drive revenue and guest loyalty.
• Leadership: This role requires strong leadership capabilities, including direct management of a team of marketing professionals.
• Knowledge: Understanding of workplace policies and procedures / Familiarity with team collaboration tools and techniques.
• Skills: Strong time management and organizational skillsAbilities: Ability to maintain reliable and consistent attendance / Capacity to be punctual and meet deadlines / Ability to collaborate effectively with colleagues and work as part of a team / Demonstrated professionalism in all interactions and tasks.

Requirements

• Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
• 5+ years in CRM, lifecycle marketing, or marketing operations.
• 3+ years managing teams.
• Hands on experience building and deploying campaigns in platforms like Adobe Journey Optimizer or Salesforce Marketing Cloud.
• Experience with enhanced email tools; Litmus, MoveableInk, etc.
• Strong understanding of campaign orchestration and journey design.
• Excellent project management abilities, adept and handling multiple projects and priorities.
• Proficiency in data analysis and a data-driven decision-making approach to marketing.

Minimum Qualifications

(if preferred but not required, list as such)

• Proven track record of developing and executing successful marketing campaigns.
• Exceptional leadership and team management skills, with the ability to inspire and motivate others.
• Excellent communication and interpersonal skills, capable of building and maintaining strong relationships with stakeholders.
• Familiarity with marketing tools, project management software, and data analytics platforms.