Manager, Commercial Activation

Key Responsibilities

• Own end-to-end activation for a portfolio of Own Brand SKUs, including new launches and in-market assortment
• Ensure products are properly set up and optimized across digital, retail, and program environments
• Identify and resolve activation gaps impacting pricing, placement, readiness, and content
• Drive cross-functional alignment across Merchandising, Pricing, Sales, Digital, Retail, Marketplace, and GPO partners
• Partner with execution teams to ensure activation plans are delivered consistently
• Analyze performance data (sales, pricing, channel performance) to identify risks and opportunities
• Monitor key activation KPIs and ensure follow-through on improvements
• Translate data into clear, actionable insights to support business decisions
• Contribute to reporting improvements and enhanced data visibility
• Lead or influence cross-functional initiatives and mentor less experienced team members

Qualifications

• Basic Qualifications: Bachelor’s degree in Business, Marketing, Merchandising, Analytics, or related work experience
• 7+ years of experience in merchandising, marketing, commercial activation, or related roles
• PREFERRED QUALIFICATIONS: Experience in omnichannel retail (B2B, eCommerce, Retail, Marketplace)
• Experience working with SKU-level sales, pricing, or channel performance data
• Experience supporting go-to-market or product performance initiatives
• Exposure to Private Brands or CPG environments