Manager-Events and Activations

Key Responsibilities

• Plan and execute a year-round calendar of events including listening sessions, roundtables, partner gatherings and industry convenings, all designed with clear engagement and revenue objectives
• Lead the development and execution of the annual meeting as a flagship event, including program design, stakeholder engagement and full integration of sponsorship opportunities, positioning the event as a key revenue driver and brand moment
• Manage and evolve signature programs such as Hospitality Heroes, including nomination processes, storytelling, stakeholder participation and event execution, with a focus on both recognition and sponsor integration
• Build and support a scalable sponsorship framework for events in partnership with the Sr. Director of Business Development, including tiered opportunities, branded integrations and measurable value for partners
• Ensure every event has a defined role within the partner lifecycle, contributing to acquisition, engagement, retention and upsell opportunities
• Activate and showcase the Experience Network through events, highlighting stakeholders, experiences and local assets in ways that support sales, storytelling and visitor experience
• Design event formats that drive meaningful participation, collaboration and business outcomes, not just attendance, all within budget parameters
• Manage all logistics including venue sourcing, vendor coordination, run-of-show and on-site execution
• Partner with Manager of Community Engagement & Fulfillment to ensure strong partner participation and alignment
• Partner with Stakeholder Communications to drive targeted attendance, pre-event positioning and post-event engagement
• Capture actionable insights and stakeholder feedback to inform partnership strategy and Experience Network development
• Track and report on event performance, including contribution to sponsorship revenue, partner pipeline and retention

Qualifications

• Proven experience planning and executing both large-scale events and smaller, high-touch stakeholder gatherings
• Experience managing revenue-generating events, including sponsorship development, partner integration or fundraising components
• Experience managing multi-faceted programs such as annual meetings, conferences or recognition programs
• Strong project management skills with the ability to manage multiple events simultaneously and deliver high-quality execution
• Experience working with sponsors or partners to integrate brand presence in a way that delivers value and aligns with organizational goals
• Strong interpersonal skills with the ability to work across diverse stakeholder groups and build trust
• Detail-oriented with strong organizational skills and the ability to manage logistics, vendors and timelines effectively
• Collaborative mindset with experience working cross-functionally with marketing, communications and partnership teams
• Excellent communication and problem-solving skills, with the ability to adapt quickly in live event environments