Manager, Product Marketing

Key Responsibilities

• Develop differentiated positioning and messaging that clearly communicates customer value and supports business growth.
• Lead go-to-market planning and launch execution for assigned products, segments, or strategic initiatives.
• Translate product features and technical capabilities into simple, compelling value propositions for customers and sales teams.
• Build sales enablement tools, training, and content that help frontline teams sell with clarity and confidence.
• Conduct market, customer, and competitive research to uncover insights and inform strategy.
• Possess cross-functional partnerships with product, sales, digital marketing, lifecycle marketing, and innovation teams to bring cohesive product stories to market.
• Support demand generation and lifecycle campaigns with product expertise, messaging strategy, and customer insight.
• Measure launch and campaign performance, identify learnings, and recommend ways to improve future go-to-market efforts.
• Present product marketing strategies, launch plans, and recommendations to internal stakeholders, sales teams, and external audiences.
• Serve as a confident product storyteller, including delivering product pitches, presenting in sales trainings, and potentially appearing in video, webinar, or on-camera content to help bring product stories to life.

Required Experience

• 5-7 years of experience in product marketing, marketing, product, or related field
• Bachelor's in Marketing, Communication, Business or equivalent preferred
• Strong written and verbal communication skills, including product messaging and storytelling
• Ability to manage multiple projects simultaneously
• Growing strategic thinking and business acumen
• Collaborative cross-functional partner
• Ability to influence internal and external customers