Manager, Performance Creative (Performance Marketing)

Responsibilities

• Lead creative concept development from performance data and market insights to production-ready briefs
• Collaborate with various teams to create high-performing marketing assets with seamless production handoff
• Develop and implement a creative testing roadmap aligned with growth strategies, focusing on diverse marketing elements
• Manage creative strategy for new content categories beyond single titles, incorporating multi-title and lifestyle campaigns
• Oversee the company’s creator program, engaging with creators for performance-specific native content across major platforms like TikTok and YouTube
• Act as the primary creative guide on new channel formats, establishing approaches for emerging media placements
• Quickly adapt creative assets in response to trending insights and cultural shifts, driving timely marketing initiatives

Qualifications

• 7+ years in creative strategy or performance marketing, preferably in entertainment or consumer brands
• Proven success in creating concepts that measurably reduce CPA or drive revenue
• Strong grasp of ad performance metrics like CTR and ROAS for actionable creative direction
• Extensive experience with Meta, TikTok, YouTube, DSPs, and digital marketing channels
• Background in managing creator partnerships and influencer programs for performance-oriented marketing
• Hightly resourceful with a knack for navigating complex creative projects across various stakeholders
• Adaptable to rapid changes in a fast-paced environment, showcasing accountability and ownership

Benefits

• Comprehensive health plans including mental health support
• 401(k) Retirement Plan with employer match
• Equity through a stock option program
• Disability programs and health savings accounts
• Family formation benefits, paid leave of absence programs
• Generous paid time off for salaried employees, with flexibility for all full-time staff