Manager, Performance Marketing

Job Summary

Player 15 Group is the sports and entertainment company behind the Phoenix Suns (NBA), Phoenix Mercury (WNBA), Valley Suns (G League), and Mortgage Matchup Center. Headquartered in downtown Phoenix, Player 15 Group is driven by a culture built on passion, creativity, innovation, and care. Our people are at the center of everything we do, united by a shared commitment to create unforgettable memories for our fans, partners, and community. We offer a fast-paced, collaborative environment where every team member contributes to the success of our teams, the experiences of our fans, and the impact we make throughout our community.

About the role

Headquartered in downtown Phoenix, Player 15 Group is seeking an experienced and motivated Manager, Performance Marketing to join our team. In this role, you will support all facets of Fan Development & Revenue Marketing for Player 15 Group, while playing a key role in broader department initiatives.

Responsibilities

• Paid Media Strategy & Execution
• Partner closely with external media buying agencies to plan, execute, and optimize paid media campaigns that drive ticket revenue, fan acquisition, and customer engagement.
• Collaborate with agency partners on audience targeting strategies, budget allocation, media flighting, creative testing, frequency management, and conversion optimization initiatives.
• Provide ongoing analysis, recommendations, and strategic direction to improve efficiency and business outcomes.
• Maintain working knowledge of advertising platforms and campaign best practices, providing hands-on support for campaign setup, QA, trafficking, or troubleshooting when needed.
• Support paid media efforts across channels including Meta, Google/YouTube, paid social, search, programmatic display/video, and emerging platforms.
• Audience Strategy & Analytics
• Develop audience segmentation strategies leveraging CRM, ticketing, behavioral, and first-party data.
• Analyze campaign performance data and customer journey trends to develop actionable insights and optimization recommendations.
• Support testing strategies across targeting, creative, messaging, bidding strategies, placements, and conversion paths.
• Build and maintain recurring campaign reports, dashboards, and performance recaps for internal stakeholders.
• Identify opportunities to improve acquisition efficiency, audience quality, retention performance, and fan lifetime value.
• Cross Functional Collaboration
• Serve as an operational connection point between Marketing, Ticketing, Business Intelligence, and external agency partners.
• Collaborate with creative and content teams to ensure assets align with platform best practices and campaign objectives.
• Assist in campaign planning surrounding key organizational moments, ticket launches, and promotional initiatives.
• Support fan development and retention through audience targeting strategy, funnel optimization, and media recommendations.

Requirements

• Strong technical understanding of paid media platforms, campaign setup, optimization workflows, and performance analytics.
• Experience directly managing campaigns within advertising platforms such as Meta Ads Manager, Google Ads, The Trade Desk, or similar platforms.
• Strong analytical mindset with ability to interpret campaign performance data and translate findings into actionable recommendations.
• Understanding of attribution models, conversion tracking, tagging, audience segmentation, and customer acquisition strategy.
• Experience collaborating with external media agencies while maintaining internal strategic and operational oversight.
• Ability to manage multiple campaigns simultaneously while maintaining strong attention to detail.
• Strong communication and collaboration skills across technical and non-technical stakeholders.
• Comfortable working in a fast-paced, live-event environment with evolving priorities and deadlines.

Skills and Experience

• Experience in paid media, performance marketing, media strategy, or campaign analytics within sports, entertainment, live events, ticketing, or agency environments.
• Hands-on experience executing and optimizing campaigns within digital advertising platforms required.
• Experience supporting revenue-driving campaigns with measurable acquisition and conversion KPIs preferred.
• Familiarity with CRM systems, Ticketmaster, Google Analytics, Tableau, or similar reporting platforms preferred.
• Advanced Microsoft Excel and reporting skills preferred.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, Analytics, Communications, or closely related field preferred.
• 2–4 years of experience in paid media, performance marketing, media strategy, or campaign analytics within sports, entertainment, live events, ticketing, or agency environments.

Benefits

• Competitive medical, dental, vision, life and disability coverage options.
• Paid vacation, sick time, volunteer time and company holidays.
• 401(k) plan with Player 15 Group match.
• Team member experiences throughout the year including team offsites, catered lunches, coffee stands, ice cream trucks and more.
• Team swag throughout the year plus employee discounts at our Team Shop and online store.
• Complimentary tickets to Phoenix Suns, Phoenix Mercury, and Valley Suns games, plus other local sporting events and concerts, as available.
• Access to amenities, including: Full fitness center with locker rooms and showers, indoor/outdoor basketball courts, Pickleball court, Golf simulator and putting green.

Company Culture

Player 15 Group is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Contact Information

Please note this job description is not crafted to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Questions? Reach out to the Talent Acquisition team at talentacquisition@suns.com