Manager of Web/ Digital Media and Marketing Operations

About the Role

Provides leadership, operational oversight, and related financial and administrative activities for the College’s marketing operations, web and digital media functions, and Student Life operations. This position supervises assigned personnel and directs departmental planning, budgeting, purchasing, procurement, vendor coordination, project tracking, and reporting. The role oversees the College website and digital communication platforms, ensuring programs, services, and communications support institutional priorities, student engagement, accessibility, and the mission of Texas Southmost College.

Responsibilities

• Provides direct supervision, leadership, coaching, training, work assignment, and performance evaluation for assigned personnel.
• Establishes annual goals, priorities, work plans, and performance expectations for assigned personnel and functional areas.
• Promotes a collaborative, service-oriented work environment and ensures effective coordination between Marketing, Student Life, and other College departments.
• Coordinates with Marketing personnel to ensure timely promotion of Student Life programs through print, web, social media, digital signage, video, photography, and other communication channels.
• Oversees the College website and assigned digital platforms, including content governance, user access, quality assurance, analytics, search optimization, usability, and continuous improvement.
• Ensures web and digital content aligns with institutional branding, communication standards, accessibility requirements, and applicable laws and regulations, including ADA and WCAG standards.
• Coordinates the conversion, remediation, and maintenance of accessible digital documents and web content in collaboration with content owners and other College departments.
• Provides strategic guidance for digital communications, online campaigns, web projects, digital calendars, forms, landing pages, and other technology-supported marketing initiatives.
• Develops, prepares, and monitors annual operating budgets for the Marketing and Student Life departments in coordination with the Executive Director of Marketing and appropriate College offices.
• Maintains comprehensive project lists, account records, encumbrances, expenditures, available balances, and associated budgets for Marketing and Student Life initiatives.
• Assists in the analysis, preparation, compilation, and submission of annual budget requests, budget narratives, supporting schedules, and other financial planning documents.
• Prepares and processes purchase requisitions, purchase orders, blanket purchase orders, contracts, invoices, receiving documentation, and related procurement records.
• Coordinates vendor registration, quote collection, purchasing documentation, contract routing, renewal tracking, and communication with vendors and College offices.
• Develops, documents, maintains, and updates standard operating procedures, workflow guides, calendars, forms, checklists, and internal controls for recurring departmental processes.
• Collaborates with academic and administrative departments to clarify web project scope, establish timelines, identify required resources, and ensure deliverables meet institutional standards.
• Assists the Executive Director of Marketing with operational planning, resource allocation, departmental reporting, strategic initiatives, and implementation of the College’s comprehensive marketing plan.
• Participates in systematic review and evaluation of assigned functional areas in accordance with the institutional effectiveness model adopted by the College.
• Maintains awareness of best practices, emerging technologies, accessibility standards, procurement requirements, student engagement trends, and applicable legislation.
• Maintains confidential records and exercises sound judgment when handling personnel, student, vendor, financial, and institutional matters.
• Attends the workplace regularly, reports punctually, and follows an assigned schedule. Working hours may include evenings, holidays, weekends, and special events.
• Completes duties in compliance with College standards, policies, procedures, guidelines, and applicable laws and regulations.
• Uses interpersonal skills and sound judgment when working with coworkers, the supervisory chain, faculty, staff, students, vendors, and the public.
• Completes all required training and professional development sessions sponsored by Texas Southmost College.
• Supports the values and institutional goals defined in the College Strategic Plan.
• Promotes positive morale, teamwork, and exceptional customer service.
• Serves on committees and work groups as appropriate and as appointed by the supervisor.
• Performs other duties as assigned.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Frequently required to stand.
• Occasionally required to walk; sit; use hands and fingers to handle objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell.
• Must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.