Manager of SEO (Lead Science)
Lead Science is a division of DealerOn, an industry-leading digital business enabler to the automotive, powersports, home services, and legal industries. Our platform and products provide clients with the ability to effectively market, engage, and transact with consumers. Our proven track record and successful growth are a result of our hyper-focus on driving in-market traffic and converting prospects to customers for our clients.
About the role
The Manager of SEO will oversee all account work, personnel, and client communication related to the SEO team. Responsibilities include answering difficult questions, resolving major client issues, guiding ongoing tactic and strategy adjustments, developing and performing training, handling personnel matters, conducting sales demos, and performing technical SEO audits on non-SEO clients. This role offers the opportunity to develop a cutting-edge SEO service in new, highly competitive verticals.
Responsibilities
- Make ongoing tactic and strategy adjustments for client book of business, overseeing SEO Consultants
- Quality control for all initial and recurring tasks completed by SEO Consultants and Specialists (e.g., optimizations, linkbuilding, review responses, blog posts, social media posts, reports, and client deliverables)
- Hire, terminate, and oversee employees within the department
- Lead monthly audits on all work being performed on the SEO team
- Run demos with the sales team
- Perform SEO audits on non-SEO client sites
- Manage communications between departments
- Execute and support projects that contribute to department OKRs, roadmaps, and churn initiatives
- Work closely with the Training team to develop education and skill development for the SEO department
Requirements
- Bachelor’s Degree or equivalent industry-specific experience
- Minimum of 4 years SEO experience
- 5 years management experience
- Excellent attention to detail, especially with communication (written and verbal)
- Experience with SEO/Site auditing tools (e.g., Screaming Frog)
- Excellent content writing and content editing ability
- Proficient in Microsoft Tool Suite (Excel and Word)
- Proficient in Google Analytics and data analysis
- Advanced experience in Local SEO
Preferred Qualifications
- Advanced HTML and CSS knowledge
- Experience working in multiple verticals within SEO (e.g., Legal, Home Services, Health & Wellness)
- PR and outreach experience
- Experience managing processes for a large team of SEO Consultants
Pay
The targeted salary range for this position is $69,800 - $102,600 per year. The posted range may be adjusted based on job-related factors permitted by law, such as experience and training, internal pay equity, licensure and certifications, market factors, departmental budgets, and responsibility.
Benefits
- Medical, dental, and vision insurance
- Company-matched 401K plan
- Flexible PTO + Sick Leave
- 6 weeks paid Parental Leave
- 8 Paid National Holidays
- Company-paid basic Life Insurance
- Voluntary supplemental Life Insurance
- Voluntary long-term/short-term disability insurance
- Voluntary Pet Insurance
- Optional Healthcare/Dependent Care FSA Account