Manager, SEO
About the Role
KINESSO is the technology-driven performance marketing agency providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries.
Responsibilities
- Manage senior analysts and help analysts grow into the next level of their career.
- Translate clients’ business goals and marketing objectives into successful search engine optimization strategies.
- Plan site structure and website content strategy.
- Develop ongoing client dashboards and reports that yield qualitative and quantitative trends.
- Collaborate with paid search to feed SEO findings into broader online and offline media strategy.
- Act as the main point of contact for your brands in regard to SEO strategy.
- Develop POVs on the various SEO/Search tools, news, and trends relevant to the client portfolio and share these within the larger KINESSO SEO team.
- Work with creative and development teams to ensure proper implementation of SEO recommendations.
Requirements
- Substantial experience in SEO or digital marketing.
- Understanding of the strengths of SEO platforms (e.g., BrightEdge, Conductor, Searchmetrics, Moz, Screaming Frog) and when to consult web analytics tools (e.g., Google Analytics, Adobe Analytics, Webtrends) instead.
- Ability to effectively communicate with clients, particularly in explaining technical concepts to those in non-technical roles.
- Solid grasp of how search engines work as well as core SEO and SEM tenets.
- Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word.
KINESSO does not require candidates to have a college degree.
Desired Skills
- Specific technical web experience, such as expertise in HTML, JavaScript, and CSS, is preferred.
- Basic knowledge of website design and development.
- Ability to manage and prioritize multiple projects and tasks simultaneously.
- Experience training/managing team members is a plus.
- Ability to manage projects independently.
Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program, and paid family benefits to support you and your family.
Pay
The salary range for this position is $90,000 - $95,000. Where an employee or prospective employee is paid within this range will depend on factors such as actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
Schedule
Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. The objective is to increase this requirement over time, and many agencies as well as Omnicom’s corporate group already require five days of in-office attendance.