Manager Of Digital Experience And Analytics

About the role

The Manager of Digital Experience and Analytics leads the University's public-facing digital experience through web governance, analytics, user experience, accessibility, and continuous improvement initiatives. The role translates strategic priorities into measurable digital solutions that enhance website performance, audience engagement, and institutional goals.

Responsibilities

• Digital Experience Strategy and Roadmap: Lead day-to-day management and continuous improvement of UTampa's public-facing websites and digital properties; translate strategic priorities into digital roadmaps, implementation plans, and website enhancement recommendations; evaluate and prioritize digital initiatives based on audience needs, performance data, institutional goals, and available resources; recommend website, navigation, and user experience improvements to support engagement and organizational objectives; escalate major strategic, governance, or resource decisions to the Director of Content Strategy.
• Analytics, Measurement and Reporting: Lead website analytics, reporting, and performance measurement activities; develop and maintain KPIs, dashboards, reporting frameworks, and performance reviews; analyze audience behavior and digital performance data to identify trends, opportunities, and improvement areas; provide recommendations to improve website effectiveness, content performance, user experience, accessibility, and search visibility; promote data-informed decision-making across Marketing and Communications.
• User Experience, Audience Research And Information Architecture: Lead recommendations for website usability, information architecture, navigation, and audience pathways; utilize analytics, audience research, and usability findings to improve digital experiences; evaluate website initiatives for usability, accessibility, discoverability, and conversion effectiveness; apply user-centered design principles to improve website structure and functionality; partner with content and technical stakeholders to enhance audience experience and content organization.
• Search, Discoverability and Content Performance: Lead search optimization and discoverability efforts for priority digital content and webpages; analyze search data and performance trends to identify content and website improvement opportunities; recommend search priorities and optimization strategies aligned with institutional goals; partner with content stakeholders to improve