Digital Experience Analytics, Senior Manager

Primary Duties

• Lead end-to-end analysis of the digital customer journey, identifying key drivers of conversion, engagement, and drop-off across the funnel
• Develop deep-dive diagnostics across site experience, landing pages, and channel entry points
• Translate test results into clear insights and actionable recommendations to improve conversion and user experience
• Identify opportunities to improve traffic quality, landing page effectiveness, and conversion by channel
• Provide insight into how campaign strategies impact on-site behavior and conversion outcomes
• Collaborate with Product and UX teams to inform feature prioritization and experience improvements
• Provide data-driven recommendations to enhance site navigation, content strategy, and merchandising execution
• Support opportunity sizing and risk assessment to inform prioritization decisions
• Present insights and recommendations to cross-functional stakeholders, clearly articulating drivers and implications
• Partner with D&TE teams to build standardized performance reporting in PowerBI

Knowledge, Skills And Abilities Required

• Bachelor’s degree in analytics, statistics, computer science, or related field
• 5+ years of experience in digital, eCommerce, or experience analytics
• Deep expertise in digital analytics and experimentation tools (e.g., GA4, ContentSquare, OmniConvert or similar)
• Strong understanding of conversion funnels, UX/CRO principles, and digital customer behavior
• Experience working in cross-functional environments with Product, UX, and Marketing teams
• Strong communication and storytelling skills, with ability to influence without direct ownership
• High attention to detail and intellectual curiosity

Working Conditions

Normal office environment. Wolverine Worldwide has a flexible, hybrid work schedule, with three days in office and two days remote.