Jobs · Analyst · Pennsylvania

Manager, Digital Analytics

GNC · Pittsburgh, PA · 1 mo ago
On-siteAnalystFull-time
We need to output HTML fragment with sections: About the role? Actually we have "Company Description", "About GNC", "What We’re Looking For", "What You’ll Do", "PHYSICAL ASPECTS/WORK ENVIRONMENT", "Required Qualifications", "What Success Looks Like", "Benefits Offerings". We need to use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). But we should map headings to appropriate content. The instruction: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should use those exact headings? It says e.g., meaning examples. We should use headings that match content: About the role (maybe summary), Responsibilities (What You'll Do), Requirements (Required Qualifications), Qualifications (maybe same?), Skills (maybe from Required Qualifications?), Benefits (Benefits Offerings), Pay (if present), Schedule (if present). We have no Pay or Schedule info, so we should not include those sections. Also we should not repeat job title as heading. We need to preserve all substantive info, remove boilerplate. We need to decide which sections to include: About the role (maybe combine Company Description and About GNC? Actually "About the role" could be a brief summary of the role: The strategic, business-minded Manager, Digital Analytics... We have that in "What We’re Looking For". Could use that as About the role. Responsibilities: "What You’ll Do". Requirements: "Required Qualifications". Qualifications maybe duplicate; we could skip or combine. Skills: maybe from Required Qualifications (technical fluency). Benefits: "Benefits Offerings". Also we have "PHYSICAL ASPECTS/WORK ENVIRONMENT" maybe could be part of Responsibilities? Not typical. Could be its own section maybe "Work Environment". But not in allowed headings list. Could we create a section not listed? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings; but we could also use other headings if needed? It says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect us to use those headings only. So we need to map content to those headings. If a heading has no real specific content, we should not include it. So we need to decide which headings have content. - About the role: we have a description of the role: "We are seeking a strategic, business-minded Manager, Digital Analytics to serve as a key analytics partner across the Growth department..." That's from "What We’re Looking For". So we can put that under About the role. - Responsibilities: "What You’ll Do" list. - Requirements: "Required Qualifications" list. - Qualifications: maybe we could treat as same as Requirements? But we shouldn't duplicate. Could we put "Qualifications" as same content? Might be considered filler. Better to omit Qualifications if no distinct content. - Skills: maybe we can extract technical skills from Required Qualifications: GA4, Quantum Metric, Power BI, Google Tag Manager, BigQuery, dataLayer architecture, data QA, analytics implementation validation, A/B testing, CRO, personalization, customer behavioral insights. Could put under Skills. - Benefits: "Benefits Offerings". - Pay: not present, omit. - Schedule: not present, omit. We also have "PHYSICAL ASPECTS/WORK ENVIRONMENT" and "What Success Looks Like". Those are not in the allowed headings list. Should we include them? The instruction says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't forbid other headings, but says "use

for section headings (e.g....)". Likely they want us to use those headings for sections we include. If we have other content like Physical Aspects, we could maybe incorporate into Responsibilities or a separate section but not using those headings might be considered not following instruction. However we must preserve ALL substantive information. So we need to include Physical Aspects and What Success Looks Like somewhere. Could we make them part of Responsibilities or Requirements? Not ideal but we could add a subsection under Responsibilities? But we must not invent headings. Could we add a

under Responsibilities that includes that info? That would preserve info but not as a separate heading. That might be acceptable. Similarly "What Success Looks Like" could be included under About the role or Responsibilities. Thus we will create sections: About the role, Responsibilities, Requirements, Skills, Benefits. Under Responsibilities we will include the list of duties from "What You’ll Do" plus the Physical Aspects and What Success Looks Like as prose maybe. We need to use

  • for any list of duties/requirements/benefits. So for Responsibilities list, we will use
      . For Requirements list, also
        . For Benefits list, also
          . For Skills list, also
            . We need to use

            for prose. We must not include boilerplate like cookie/navigation/legal/EEO etc. There's none. We must not repeat job title as heading. We must not include Job ID/requisition numbers. We must not create Pay/Schedule/Benefits sections unless posting actually states them. Benefits is present, so include. We must not emit a heading followed by filler/placeholder text. Now craft HTML. Start with

            About the role

            then

            containing the role description. Then

            Responsibilities

            then
              with each duty as
            • . After the list, we can add a

              for Physical Aspects and What Success Looks Like? But instruction: Use

              • for any list of duties/requirements/benefits, and

                for prose. So after the list, we can add prose paragraphs for Physical Aspects and What Success Looks Like. But we need to ensure we don't break the rule: any list of duties must be

                • . So we will separate. Thus:

                  Responsibilities

                  • Support strategic digital analytics for the Growth department, partnering with eCommerce and Growth Marketing to develop insights that inform business strategy, investment priorities, customer experience improvements, and revenue growth.
                  • Translate complex business questions into analytical frameworks that uncover performance drivers, growth opportunities, customer friction, and recommended actions—not just report on historical results.
                  • Partner with eCommerce, Growth Marketing, merchandising, product, technology, finance, and leadership teams to define measurement plans, shape business priorities, and ensure analytics are embedded early in planning.
                  • Manage analytics requirements for site experience enhancements, platform changes, campaign tracking, media and marketing initiatives, and broader digital transformation work across the Growth department.
                  • Partner cross-functionally to support A/B testing and personalization data capture and measurement.
                  • Develop dashboards, scorecards, and recurring reporting that do more than surface metrics—they clarify what matters, why performance is changing, and where teams should take action.
                  • Analyze traffic, conversion, engagement, revenue, margin, promotional activity, customer behavior, channel performance, and campaign effectiveness to proactively identify growth opportunities and areas of friction.
                  • Ensure measurement accuracy by partnering with technology and implementation teams on tagging, dataLayer strategy, event tracking, QA, and analytics validation.
                  • Deliver leadership-ready insights and recommendations that clearly communicate what happened, why it happened, and what actions should be taken next.
                  • Act as a business-facing analytics partner who actively challenges assumptions, frames tradeoffs, and brings forward data-backed recommendations to influence eCommerce and marketing strategy.
                  • Fostering a culture of data-driven decision-making, curiosity, accuracy, and business partnership.
                  • Contribute to scalable analytics processes, documentation, governance standards, and best practices that improve reporting consistency and stakeholder trust.
                  Then

                  Physical aspects/work environment: Regularly required to stand; walk; sit; use hands or fingers to handle or feel; reach with hands and arms; stoop, kneel, crouch, or crawl; and talk or hear. Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading. Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Specific vision abilities required by this job include long periods of computer screen usage, close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. The noise level in the work environment is usually low/moderate. Reasonable accommodations may be made to enable individuals to perform the essential functions.

                  Then

                  What success looks like: Digital performance reporting is trusted, consistent, and actively used to guide business decisions. Leadership has clear visibility into site performance, customer behavior, marketing effectiveness, channel performance, and the highest-value growth opportunities across the Growth department. Measurement requirements are defined early in digital initiatives and validated before launch. Stakeholders receive proactive insights, not just reporting, with clear recommendations, strategic tradeoffs, and next steps. Growth analytics operates with strong governance, scalable processes, a continuous improvement mindset, and trusted partnership across eCommerce and Growth Marketing.

                  Now

                  Requirements

                  with
                    of Required Qualifications. List: - Bachelor’s degree in Analytics, Business, Marketing, Statistics, Economics, Information Systems, or a related field; equivalent experience may be considered. - 6+ years of experience in digital analytics, eCommerce analytics, marketing analytics, business intelligence, or a related analytical role. - Strong understanding of eCommerce KPIs, digital customer journeys, conversion funnels, attribution, campaign tracking, site merchandising, and promotional performance. - Demonstrated ability to move beyond reporting into proactive insight generation, strategic recommendation development, and business decision support. - Hands-on experience with GA4, Quantum Metric, Power BI, Google Tag Manager, BigQuery, dataLayer architecture, data QA, or analytics implementation validation. - Familiarity with testing and optimization programs, including A/B testing, CRO analysis, personalization, and customer behavioral insights. Now

                    Skills

                    with
                      of technical skills maybe extracted. But we could also combine skills into Requirements; but we need a Skills section if we have content. We have technical skills: GA4, Quantum Metric, Power BI, Google Tag Manager, BigQuery, dataLayer architecture, data QA, analytics implementation validation, A/B testing, CRO, personalization, customer behavioral insights. Also maybe "strategic, business-minded". But we can list. We must not repeat content already in Requirements; but it's okay to have overlapping? Might be considered duplication but not prohibited. However we should avoid redundancy. Perhaps we can omit Skills section and instead include skills within Requirements. But we need to preserve all substantive info; we already have them in Requirements. So we could skip Skills section to avoid thin sections. The instruction: "Prefer a few substantive sections over many thin ones." So better to omit Skills if its content is already covered. Thus we will have About the role, Responsibilities, Requirements, Benefits. Now Benefits:

                      Benefits

                      with
                        list. List: - Medical - Dental - Vision

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