Manager Digital Analytics

We’re looking for a Manager of Digital Analytics to help our ecommerce organization make data-driven business decisions. In this role, you’ll play a critical part in helping cross-functional partners understand site performance drivers and provide actionable insights to shape future strategy across online merchandising, web product management, and the desktop and mobile shopping experience.

About the role

The Manager, Digital Analytics will use multiple business intelligence systems to support digital merchandising, marketing, and ecommerce operations teams in mining data and drawing conclusions on key performance indicators. You’ll contribute to our broader vision of moving to a customer-centric approach to ecommerce retailing and evolve high-level strategic direction into actionable steps. The ideal candidate is a subject matter expert in funnel analytics and customer journey mapping within the Adobe Analytics/CJA platform, comfortable with ambiguity, and able to provide insightful, actionable recommendations that drive business change.

Responsibilities

• Serve as a subject matter expert in digital analytics spanning Web, Mobile, Social, Email, and Media.
• Mentor team members and develop a strong foundation of data-driven decision making within the team.
• Utilize Google/Adobe Analytics, Tableau, and Snowflake to automate reporting and insights.
• Propose and undertake A/B tests to drive UI recommendations.
• Provide insights and actionable recommendations that enhance site experience and optimize KPIs.
• Work collaboratively with cross-functional teams and internal stakeholders to understand their needs, translate business requirements into data requirements, and provide reporting and analytics support.
• Collaborate with ecommerce, merchandising, marketing, and analytics teams in the design and measurement of all initiatives.
• Identify key metrics and tracking requirements for all digital commerce channels, including website, email/push, and mobile apps.
• Deliver proactive insights to drive business using clear storytelling and advocate for data-oriented decision making.
• Analyze and interpret data from multiple sources using cloud data warehouse platforms to identify trends, patterns, and opportunities for optimization and growth in digital sales revenue.
• Manage the company’s digital analytics tools and ensure accurate tracking and data collection.

Requirements

• Bachelor’s degree in Statistics, Analytics, Computer Science, Economics, Marketing, Engineering, Mathematics, or Finance (Master’s degree preferred).
• 5+ years of hands-on experience using Google/Adobe Analytics, SQL, and Tableau.
• 3+ years of experience leading a digital analytics team.
• Ability to convey complex technical concepts to a non-technical audience.
• In-depth understanding of common web/e-commerce metrics and definitions.
• Demonstrated ability to think outside the box and take initiative to solve problems as they arise.
• Excellent communication and oral presentation skills.
• Experience in retail and/or e-commerce highly preferred.

Pay

USD $81,000.00 – USD $135,000.00 per year.