Manager of Digital Analytics & Experimentation

About the role

We're looking for a Manager of Digital Analytics & Experimentation to own how we measure our business online. This is the first dedicated analytics role inside our digital organization, and it comes with real ownership: you'll build the measurement foundation across four Shopify storefronts, run the weekly insights meeting the business makes decisions inside, and set the standard for how we test and read results. You'll report directly to the VP of Digital Commerce & Experience and work across merchandising, UX, CRM, advertising, business intelligence, and IT. If you like building something from the ground up more than maintaining something that already runs, this is that job.

Responsibilities

• Build and own the weekly digital insights readout: assemble the analysis, write the commentary, and run the meeting
• Own GA4 property architecture, Google Tag Manager, the data layer, and event taxonomy across all four storefronts
• Own conversion tracking accuracy across Google Ads, Meta, TikTok, Klaviyo, and Shopify, including validation after every theme and app deployment
• Define and maintain the shared definition set so the whole company reads the same numbers the same way
• Design experiments end to end: hypothesis, sample size, run length, significance, and honest read-outs
• Maintain a documented library of tests, results, and what we learned so the same idea isn't tested twice
• Build validation and alerting so tracking breaks get caught in hours rather than discovered weeks later
• Instrument new brand and category launches from day one, including our upcoming product launchs
• Report on site speed and Core Web Vitals, and translate performance data into commercial impact
• Partner with Business Intelligence on customer, cohort, and lifetime value analysis
• Partner with Advertising on paid measurement, where you own site-side instrumentation and they own media attribution
• Partner with Data Engineering through our ERP implementation to make sure commerce data reconciles across systems

Requirements

• 5+ years in digital or web analytics with growing ownership of measurement, not just reporting
• Hands-on GA4 and Google Tag Manager experience at implementation depth: you've built a measurement plan and a data layer, not only pulled reports out of someone else's
• Experience owning an