Manager, Member Marketing & Sales Support
Blue Cross NC · Raleigh-Durham-Chapel Hill Area · 1 mo ago
HybridMarketingFull-time
What You’ll Do
- Execute onboarding and re-onboarding programs to improve early engagement and reduce churn risk.
- Manage lifecycle communications supporting engagement, satisfaction, and retention.
- Identify friction points in member journeys and deploy targeted interventions.
- Support Sales teams with campaigns, assets, and enablement materials.
- Partner with Sales teams to deliver marketing support for healthcare programs and plan management initiatives.
- Translate clinical intent into consumer-friendly messaging.
- Ensure compliance and accuracy across all materials.
- Track KPIs and campaign performance.
- Apply test-and-learn optimization approaches.
What You Bring
- Bachelor’s degree or advanced degree (where required)
- 8+ years of experience in a related field
- In lieu of degree, 10+ years of experience in a related field