Jobs · Marketing · North Carolina

Manager, Member Marketing & Sales Support

Blue Cross NC · Raleigh-Durham-Chapel Hill Area · 1 mo ago
HybridMarketingFull-time

What You’ll Do

  • Execute onboarding and re-onboarding programs to improve early engagement and reduce churn risk.
  • Manage lifecycle communications supporting engagement, satisfaction, and retention.
  • Identify friction points in member journeys and deploy targeted interventions.
  • Support Sales teams with campaigns, assets, and enablement materials.
  • Partner with Sales teams to deliver marketing support for healthcare programs and plan management initiatives.
  • Translate clinical intent into consumer-friendly messaging.
  • Ensure compliance and accuracy across all materials.
  • Track KPIs and campaign performance.
  • Apply test-and-learn optimization approaches.

What You Bring

  • Bachelor’s degree or advanced degree (where required)
  • 8+ years of experience in a related field
  • In lieu of degree, 10+ years of experience in a related field

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