Manager, Media Buying, Naturium

e.l.f. Beauty, Inc. stands with every eye, lip, face, paw and fin. Our deep commitment to clean, cruelty-free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, Well People - clean beauty powered by plants, Naturium - high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode skin - developed by Hailey Rhode Bieber, a line of curated skincare essentials formulated for a variety of skin types and needs with high-performance ingredients. In Fiscal year 2026, we had net sales of $1.6 billion and 29 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and the fastest growing mass cosmetics brand among the top 5.

About the role

The Manager, Media Buying plays a vital role in driving the efficiency and effectiveness of Naturium’s paid media efforts. Reporting to the Director, Paid Media, this individual will partner closely on campaign strategy and planning, helping map out channel initiatives and performance goals across key platforms including Meta and TikTok. They will lead creative strategy development in collaboration with the Director and cross-functional teams, translating performance insights into clear briefs, testing roadmaps, and asset optimizations.

Responsibilities

• Creative Strategy & Testing: Partner with the Director to shape paid creative strategy and own the testing roadmap; translate performance insights into clear briefs and iterate on winning concepts
• Agency Partnership & Oversight: Support the Director in overseeing agency execution by monitoring pacing, targeting, and performance; surface insights and optimization recommendations
• Performance Analysis: Partner with Data & Analytics to conduct deep dives across creative, audience, and channel performance, identifying efficiency gains to improve ROAS and CAC
• Hands-On Platform Testing: Execute small-scale, in-platform pilots (e.g., new formats, betas, or audiences) to validate opportunities before broader rollout
• Creative Optimization: Monitor asset performance and fatigue, providing data-backed feedback to inform refresh cycles and future production priorities
• Cross-Functional Collaboration: Align with DTC, Brand, and Creative teams to ensure paid media supports broader campaigns, launches, and promotional priorities
• Reporting & Executive Insights: Maintain performance dashboards and synthesize agency reporting into clear, actionable insights for the Director and leadership
• Full-Funnel Media Visibility: Support oversight of upper-funnel channels (e.g., OLV, OOH, podcast), synthesizing performance insights and identifying opportunities to improve effectiveness and cross-channel alignment

Requirements

• 3-5 years of experience in performance marketing, with a strong background in managing media agencies
• Bachelor's degree in marketing, business, analytics, or related field
• Deep understanding of Meta Ads Manager and TikTok Ads Manager
• Strong creative strategist mindset — ability to look at a video or image and understand why it is or isn't working
• Excellent project management skills; experience managing creative workflows and asset requests
• Understanding of Google Analytics, Shopify, and Excel/Sheets to verify data and find insights
• Experience managing significant media budgets ($500K+/month) and holding partners accountable to KPIs
• Ability to translate data into creative briefs and actionable feedback for designers
• Experience in beauty, skincare, or DTC consumer goods strongly preferred
• Detail-oriented and organized; able to manage multiple campaigns, creative requests, and agency communications simultaneously
• Experience with retail media platforms (e.g., Target Roundel, Walmart Connect, UB Media) is not required but strongly preferred
• Collaborative spirit with the ability to work effectively with both analytical and creative stakeholders

Pay

The base salary range for this role is competitive. Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals.

Benefits

• Medical, dental, and vision insurance
• Retirement savings plan
• Gender-neutral parental leave
• Unlimited paid time off
• Year-round half-day Fridays
• Hybrid work environment: 3 days in office, 2 days at home