Manager, Media
Oversees all aspects of traditional and digital investments for national and regional advertising and is a key influencer on corporate omni-channel strategy. Partners with stakeholders and business leaders to align media plans with customer, business, and communication goals.
Responsibilities
- Manage and steward omni-channel budget (10%)
- Develop channel recommendations with omni-channel partners and stakeholders to support key customer, business, and marketing goals (15%)
- Direct media agency and supervise direct reports on creation and execution of omni-channel plans (20%)
- Analyze channel performance and audience behaviors, incorporating learnings into future planning (10%)
- Develop and maintain strong relationships with key omni-channel stakeholders and business leaders (25%)
- Test and learn new and emerging omni-channel trends to support frictionless customer experiences and drive competitive advantage (20%)
Qualifications
- Must be eighteen years of age or older
- Must be legally permitted to work in the United States
Preferred Qualifications
- Omni-channel agency planning/buying experience
- Previous client-side omni-channel planning experience
- Leadership, mentoring, and/or coaching experience
- Retail/multi-outlet advertising experience
- Master’s degree
- Strong leadership abilities and experience supporting/mentoring team members
- Proven track record of building cross-functional work relationships, both internally and with external agency/platform partners
- Highly organized with ability to combine strategic direction with hands-on tactical execution
- Strategic thinker with demonstrated ability to conceptualize and build integrated omni-channel plans
- Strong presentation skills with ability to gain alignment on recommendations
- Proficient in Excel, Word, and PowerPoint
- Able to manage and prioritize multiple tasks; organized and a strong communicator
- Working knowledge of marketing, finance, advertising, merchandising, and operations
- Partners with omni-channel strategy leads to set long-term strategic planning
Education
The knowledge, skills, and abilities typically acquired through the completion of a master’s degree program or equivalent in a field related to the job.
Experience
Minimum of 5 years of relevant work experience.
Travel Requirements
Typically requires overnight travel less than 10% of the time.
Physical Requirements
Most of the time is spent sitting in a comfortable position with frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
Working Conditions
Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Competencies
- Decision Quality
- Collaborates
- Drives Engagement
- Ensures Accountability
- Plans and Aligns
- Communicates Effectively
- Customer Focus
- Develops Talent
- Drives Results
- Manages Conflict