Manager, Media

Duties

• Support the development of national media strategies across key consumer segments for major promotional campaigns.
• Translate evolving consumer media behaviors into smart, forward-thinking media plans.
• Identify opportunities for innovation and new channel approaches within national campaigns.
• Partner cross-functionally to define, measure, and optimize KPIs across all media channels.
• Evaluate emerging media trends and technologies to inform future planning.
• Collaborate with internal teams and external agencies to ensure aligned, integrated media execution.
• Serve as a connector across marketing strategy, consumer insights, content, and communications teams.
• Cook up media inputs required for performance tracking, ROI analysis, and reporting.
• Manage timelines and deliverables to ensure campaigns launch seamlessly and on schedule.
• Develop clear, compelling presentations and written materials to communicate media strategies, plans, and results.

Qualifications

• 4–6 years of experience in media planning and/or buying, including 2+ years in digital media.
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Strong understanding of digital, addressable, and omnichannel media ecosystems.
• Proven project management skills with the ability to manage multiple priorities simultaneously.
• Excellent communication and presentation skills, with confidence presenting to large groups.
• An analytical mindset with a passion for testing, learning, and optimization.
• A collaborative team player with strong interpersonal skills.
• Highly organized, self-motivated, and able to thrive in a fast-paced environment.

Benefits

• Health and welfare benefits, including but not limited to comprehensive health insurance, which includes medical, prescription drug, mental health, dental and vision coverage, as well as, life insurance.
• Bonus eligible: This position is eligible for a bonus, calculated based on individual and company performance.
• Long term Incentive eligible: This position is eligible for stock or other equity grants pursuant to McDonald’s long-term incentive plan.