Manager, Media

Accountabilities

• Partner with media agency to develop and implement comprehensive media initiatives designed to deliver upon the business and brand objectives, with cross-functional Marketing teams
• Collaborate with cross-functional teams to align media strategies with overall marketing initiatives
• Utilize market research and apply audience analysis to identify target demographics and media consumption habits
• Adhere to media budgets, channels, and KPIs to measure the effectiveness of campaigns
• Owes the monthly performance analysis and dissemination of results across US marketing organization
• In partnership with Senior Manager, ensure Mark Anthony Media remains leading edge by focusing on evolution in practices, capabilities and tools
• Lead annual Agency review process
• Own monthly budget reporting, pacing, forecasting, and media authorizations
• Understands and upholds all Beer Institute Codes and its application to paid media initiatives

Who You Are

• Comfort managing multiple stakeholders, agencies, and timelines concurrently
• Self-starter and comfortable operating within a matrixed environment
• Confidently own decisions and understand where they have autonomy
• Adaptable and energized by working across multiple brands and projects simultaneously