Manager, Media

About the role

The Manager, Media is responsible for developing, executing, and optimizing media strategies across multiple channels to drive brand awareness and sales in the French market. This role requires collaboration with internal teams, managing relationships with media vendors and agencies, and ensuring the successful execution of media campaigns.

Responsibilities

• Develop and implement multi-channel media strategies aligned with brand objectives and marketing goals for the French market.

• Work closely with internal stakeholders (Demand Gen, Category Marketing, Creative, IMC, FP&A) to define campaign media targets, set budgets, and ensure alignment with overall marketing strategies.

• Serve as the bridge between upper and lower funnel media activation, feeding insights to the performance team and leveraging their learnings to optimize media strategies.

• Oversee accurate and timely reporting of media campaign performance, ensuring that key metrics and insights are shared with internal stakeholders (e.g., Data team, IMC team).

• Manage media buying across a variety of channels, including TV, print, digital, and more.

• Oversee the execution, optimization, and tracking of media campaigns, ensuring adherence to budget, timelines, and performance expectations.

• Use marketing analytics tools (e.g., Nielsen, DOMO, Attest) to measure campaign performance, optimize ROI, and identify areas for improvement.

• Analyze complex data and translate insights into actionable recommendations that are accessible and understandable for the wider business.

• Stay updated on the latest advertising trends and technologies, recommending new media opportunities to enhance the effectiveness of future campaigns.

• Build and maintain strong relationships with media vendors and agencies to ensure successful campaign execution and continuous improvement.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; a Master's degree is preferred.

• 4+ years of prior experience with media agency management and execution.

• Strong project management skills, with the ability to manage multiple campaigns simultaneously.

• Excellent written and verbal communication skills.

• Strong interpersonal and team management skills.

Skills

• Proven track record of developing and executing successful advertising campaigns across both traditional and digital channels.

• Strong knowledge of various media platforms.

• Familiarity with marketing analytics tools and platforms (e.g., Nielsen, DOMO, Attest) to track and measure campaign performance and ROI.

• A creative mindset and passion for developing engaging, innovative advertising.

Benefits

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.