Manager, Media

Accountabilities

• Partner with media agency to develop and implement comprehensive media initiatives designed to deliver upon the business and brand objectives, with cross-functional Marketing teams
• Collaborate with cross-functional teams to align media strategies with overall marketing initiatives
• Utilize market research and apply audience analysis to identify target demographics and media consumption habits
• Adhere to media budgets, channels, and KPIs to measure the effectiveness of campaigns
• Own the monthly performance analysis and dissemination of results across US marketing organization
• In partnership with Senior Manager, ensure Mark Anthony Media remains leading edge by focusing on evolution in practices, capabilities and tools
• Lead annual Agency review process
• Own monthly budget reporting, pacing, forecasting, and media authorizations
• Understand and upholds all Beer Institute Codes and its application to paid media initiatives

At Media from Start to Finish

• Lead end-to-end media planning, execution, and measurement, from briefing through post-campaign analysis
• Manage campaigns “day in, day out,” ensuring flawless execution and optimization alongside agency partners
• Balance different priorities across the portfolio of brands that are each in different stages of growth and maturity
• Collaborate cross-functionally with Brand Marketing, Social & Influencer, PR, Regional Marketing, Shopper Marketing, and Insights to ensure interconnectedness of plans to deliver greatest impact

Agency Partnership & Media Expertise

• Serve as a primary day-to-day partner for media agencies, bringing clear direction, strong briefs, and decisive feedback
• Apply your media expertise to challenge thinking, optimize performance, and maximize KPIs

Measurement, Performance & Storytelling

• Oversee measurement and performance tracking across brand health, media effectiveness, and business impact
• Use data and insights to inform optimization and clearly articulate what’s working—and why—back to stakeholders

Who You Are

• Comfort managing multiple stakeholders, agencies, and timelines concurrently
• Self-starter and comfortable operating within a matrixed environment
• Confidently own decisions and understand where they have autonomy
• Adaptable and energized by working across multiple brands and projects simultaneously

Key Metrics & Financial Targets

• Volume & Sales
• Brand Health
• Media ROI, Effectiveness

What You’ll Bring

• Comfort managing multiple stakeholders, agencies, and timelines concurrently
• Self-starter and comfortable operating within a matrixed environment
• Confidently own decisions and understand where they have autonomy
• Adaptable and energized by working across multiple brands and projects simultaneously

Compensation

• Competitive annual salary $89,000 - $111,000 in Chicago, IL
• Bonus plan designed to recognize company performance and individual contributions
• Comprehensive health and welfare benefits
• Company matching 401(k) contributions
• Paid time off including annual leave, paid sick time and holidays
• Extensive opportunities for training, development, and career growth