Manager, Marketing Strategist

About the role

The Marketing Strategist Manager will drive the day-to-day execution of Capital One's Concierge brand initiatives, translating overarching strategy into high-performing campaigns, channel execution, and measurable growth. Reporting directly to the Sr. Manager, Brand Marketing, you will own organizational performance metrics, cross-channel strategy, and paid media analytics to optimize brand performance and drive member acquisition across all touchpoints. In this role, you will champion a test-and-learn mindset—working cross-functionally to establish performance benchmarks, track initiative ROI, gather insights, and optimize campaigns to maximize brand reach, engagement, and conversions.

Responsibilities

• Performance Marketing & Analytics Strategy: Partner with the analytics team to establish channel OKRs and distribution strategies across all channels. Build performance dashboards to track campaign data and lead monthly review sessions to continuously optimize content performance and member acquisition.
• Consumer Data & Insights: Work cross-functionally to gather and surface member and industry insights, demographic trends, and behavioral data to refine audience targeting, campaign messaging, and inform the larger brand strategy.
• Social & Channel Performance: Track, analyze, and report on impressions, engagement metrics, and growth across social, digital, and paid media channels alongside channel partners.
• Cross-Functional Management: Collaborate across internal teams and partner stakeholders to define success metrics, align project goals, and report actionable outcomes to leadership.
• AI & Content Innovation: Lead strategic initiatives around AI content discoverability to increase brand citation across major AI platforms, driving user acquisition and expanding market reach.
• Executive Communications & Special Projects: Develop high-impact strategy updates and executive decks for VP-level leadership (including alignment with key executive stakeholders) while driving high-priority, ad-hoc strategic initiatives across the organization.

Qualifications

Basic Qualifications

• Bachelor's Degree or Military Experience
• At least 5 years of experience in brand strategy or product marketing experience on the agency or client side, with experience managing multiple channels
• At least 5 years of experience in planning, executing and analyzing marketing programs
• At least 5 years experience in managing marketing processes, partnering with creative teams and developing marketing materials that drive results

Preferred Qualifications

• Master's degree in marketing or business
• 2+ years of experience in marketing for financial services or another highly regulated industry
• 6+ years of experience driving optimization plans and marketing strategy
• 6+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

Pay

The minimum and maximum full-time annual salaries for this role are listed below by location. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.

• McLean, VA: $151,900 - $173,400 for Manager, Marketing
• New York, NY: $165,700 - $189,200 for Manager, Marketing
• Richmond, VA: $138,100 - $157,700 for Manager, Marketing

Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate's offer letter.

Benefits

Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.

Schedule

This role is designated as a hybrid position. You are expected to adhere to Capital One's hybrid policy regarding required on-site presence at your designated office location.