Marketing Manager/Strategist

About the role

Our client, a rapidly expanding organization in the home services and energy efficiency industry, is seeking a Marketing Manager/Strategist to lead marketing initiatives and drive business growth. This role will focus on developing lead generation strategies, managing campaigns, evaluating marketing performance, and partnering with external vendors to maximize results.

Responsibilities

• Develop and execute marketing strategies that increase brand awareness and generate qualified leads.
• Oversee campaign planning, implementation, and performance analysis across multiple channels.
• Manage marketing budgets and measure return on investment.
• Partner with outside agencies and vendors to optimize digital advertising and marketing initiatives.
• Identify target audiences and market opportunities to support business growth.
• Create scalable marketing processes and reporting metrics.
• Collaborate with leadership to align marketing efforts with company objectives.

Requirements

• 3+ years of marketing generalist experience.
• Proactive, self-directed work style with a strong sense of ownership.
• Demonstrated success driving lead generation and customer acquisition efforts.
• Experience evaluating campaign performance and making data-driven decisions.
• Strong communication and project management skills.
• Ability to balance strategic planning with hands-on execution.
• Resourceful, entrepreneurial mindset.

Benefits

• Robust benefits package including medical, dental, vision, and federal and state leave programs.