Marketing Strategist

About the role

We are seeking a dynamic, client-facing Strategist to become our clients' ultimate advocate and growth partner. In this role, you’ll absorb client visions, analyze the digital ecosystem, plan campaigns from strategy to execution to metrics/measurement, and engineer comprehensive multi-channel strategies that deliver real ROI. You are the vital bridge between our clients and our internal specialists, possessing the rare ability to distill a vision and goal into a compelling narrative, and complex data into insights. If you are an empathetic listener, a proactive problem-solver, insatiably curious, and a true team player who values both the strategy and the everyday work, we’d love to meet you.

Responsibilities

• Develop comprehensive, multi-channel marketing strategies for a diverse portfolio of clients, aligning with their unique business goals and market position.
• Lead client discovery sessions and stakeholder interviews to deeply understand business objectives, target audiences, pain points, and success metrics.
• Conduct in-depth market, competitor, and audience research to uncover key insights, trends, and opportunities that will inform strategic recommendations.
• Craft compelling core messaging, value propositions, and brand positioning statements that resonate with target personas across all marketing channels.
• Author detailed marketing and campaign plans that clearly outline objectives, KPIs, recommended channels, tactical roadmaps, budget, and timelines.
• Translate high-level strategies into actionable and inspiring project briefs for internal creative, content, and technical teams, ensuring clarity and strategic alignment.
• Collaborate closely with account/project managers, and specialists (SEO, PPC, Content, Social) to guide campaigns from concept to completion.
• Analyze campaign performance data and marketing analytics to measure effectiveness, derive actionable insights, and drive continuous optimization of strategy and tactics.
• Ensure that client deliverables and written work are completed to a high degree of quality, and are free of mistakes or misalignment with project needs and plans.
• Prepare and present strategic recommendations, performance reports, and quarterly business reviews to clients, articulating the "why" behind the data and our approach.
• Work with our team leads and experts to craft estimates and “scope of work” documents for new opportunities.
• Stay at the forefront of marketing trends, emerging digital technologies, and consumer behavior to bring innovative and effective ideas to our clients and agency.
• Participate in discovery and review meetings with clients.
• Manage editorial calendars and social/email content production.
• Track and analyze campaign performance, using data to continuously improve.
• Create and deliver monthly analytics reports to report on campaign performance, providing recommendations and strategic insight on campaign health.
• Communicate effectively with clients, manage monthly check-in meetings, and report on progress.
• Stay up-to-date on industry trends and suggest innovative approaches to client marketing campaigns.
• Contribute to project planning, timelines, and content calendars.
• Seek professional development opportunities, including acquiring and maintaining relevant industry certifications.
• Communicate and collaborate with the project management team to ensure work is completed on-scope, on-budget, and on-timeline, or that adjustments can be made as needed.
• Perform other functions and duties as required.

Requirements

• Proven experience (e.g., 3+ years, 5+ years preferred) in a marketing strategy, brand planning, or digital marketing role, preferably within an agency environment.
• Demonstrated ability to think critically and strategically, translating complex business problems into clear, data-driven, and effective marketing plans.
• Solid command of both marketing and business fundamentals.
• Exceptional written and verbal communication skills, with a talent for crafting compelling narratives and presenting complex ideas with clarity and confidence.
• Strong client-facing and presentation skills, with experience building rapport and establishing credibility with senior-level stakeholders.
• Deep, holistic understanding of the digital marketing ecosystem, including SEO, SEM/PPC, content marketing, email automation, and social media marketing.
• Proficiency in analyzing marketing data and using analytics platforms (e.g., Google Analytics, Ahrefs, HubSpot) to generate insights and measure ROI.
• Direct experience creating essential strategy documents, such as project briefs, marketing plans, content calendars, advertising campaign strategies, social media playbooks, audit reports, and creative briefs.
• Highly collaborative mindset with the ability to work effectively with cross-functional teams and inspire them to execute on a unified strategic vision.
• Excellent problem-solving abilities and a proactive, curious mindset, always seeking to understand the root cause and find innovative solutions.
• Ability to adapt to evolving situations and shifting priorities, willingness to re-adjust strategic approach as needed while thinking and learning on your feet.
• Ability and willingness to not just do the strategy, but do the work alongside the broader agency team.

Attributes

• Highly collaborative, respectful, and has a positive attitude.
• Demonstrates personal ownership and accountability.
• Ability to distill complex concepts into simple messages.
• Ability to think and act both strategically and tactically.
• Excellent verbal and written communication skills.
• High levels of integrity, autonomy, and self-motivation.
• Level of flexibility and adaptability to a fast-paced workflow.
• Professional development is encouraged.

Tools

• Notion
• Google Workspace
• Google Drive
• Discord
• Harvest
• Dropbox
• AirTable
• Agorapulse
• Google Data Studio
• Supermetrics
• Ahref
• Streak

Benefits

• 4 weeks paid vacation.
• Paid holidays, paid sick time.
• Hybrid schedule (3 days in office, 2 days remote).
• Health, Vision & Dental insurance.
• Short term disability and long term disability as a company-paid benefit.
• 401k with up to 4% match.
• Access to professional development tools where we encourage you to spend an hour a week learning new skills.
• Lots of snacks.
• Parking.

Pay

Compensation range is based on skills and experience. Some flexibility in range for best-fit candidates.

Schedule

Primary office location in Wilmington, Delaware.