Manager, Marketing Campaign Operations

About the role

The organization operates in the marketing technology sector, focusing on empowering teams to manage and scale work efficiently. It addresses the challenge of coordinating complex marketing operations by integrating human expertise with AI-driven automation. This approach enables clients to automate manual tasks and gain insights at scale, enhancing creativity and strategic thinking.

The Manager, Marketing Campaign Operations leads a globally distributed team responsible for executing high-volume marketing campaigns. The role ensures consistent, high-quality campaign production across time zones by managing systems, standards, and team processes. It combines team leadership with individual contribution by overseeing key projects and initiatives, directly impacting the marketing engine’s effectiveness.

Responsibilities

• Lead and manage a global team of Marketing Automation Specialists.
• Set and enforce clear performance, quality, and delivery standards.
• Develop onboarding and role-specific training to accelerate team productivity.
• Manage daily operations, escalations, and resourcing in coordination with site leadership.
• Maintain and improve operational frameworks including intake, prioritization, SLAs, and escalation paths.
• Assign work based on team capacity and expertise.
• Implement quality assurance processes and review standards for campaign deliverables.
• Create and update playbooks and training materials to standardize execution.
• Continuously audit processes to enhance efficiency and reduce errors.
• Monitor and report on team performance metrics and stakeholder satisfaction.
• Conduct QA audits and retrospectives to identify and resolve issues.
• Report regularly to senior leadership on team health and risks.
• Lead selected marketing operations projects end-to-end.
• Oversee audience segmentation strategy in partnership with growth marketing teams.
• Manage priorities effectively between leadership and individual contributor duties.
• Act as the primary liaison between the team and US-based campaign managers and stakeholders.
• Manage intake volume and resource capacity, setting expectations and escalating conflicts proactively.
• Translate campaign requests into clear, actionable briefs.
• Foster an inclusive team culture emphasizing engagement and development.
• Set objectives, evaluate progress, and promote a high-performance environment.

Requirements

• Minimum 8 years in marketing operations or automation within B2B SaaS.
• At least 2 years of team leadership experience.
• Expert knowledge of Marketo, including program architecture and campaign execution; Marketo Certified Expert preferred.
• Proficiency with Salesforce CRM for campaign management and reporting.
• Experience building operational infrastructure for sustained, high-quality output.
• Strong attention to detail and quality control.
• Familiarity with marketing tools such as Zoom Events and Salesloft.
• Clear and direct communication skills with ability to enforce quality standards.
• Working knowledge of HTML/CSS for email and landing page troubleshooting.