Marketing Campaign Operations Manager

Location: Remote

Department: Marketing

Reports to: Senior Manager, Marketing GTM

About the role

At Omnicell, we are transforming the future of healthcare through innovative technology that empowers providers, improves operational efficiency, and enhances patient outcomes. As a Marketing Campaign Operations Strategist, you will play a critical role in bringing our demand generation and account-based marketing strategies to life. This is an opportunity to combine marketing technology expertise, operational excellence, and data-driven execution to deliver impactful campaigns that accelerate pipeline growth across Omnicell’s portfolio. You’ll collaborate with cross-functional marketing, digital, and sales stakeholders while helping build scalable programs that create measurable business impact.

Responsibilities

• Build, configure, test, and launch campaigns within Salesforce Marketing Cloud Account Engagement (MCAE), including email programs, landing pages, forms, nurture journeys, and automated workflows.
• Translate go-to-market strategies into scalable Revenue Lifecycle Management (RLM) automation that supports buyer progression through awareness, consideration, and decision stages.
• Partner closely with Demand Generation and GTM Planning teams to transform campaign briefs into fully operational and production-ready programs.
• Manage campaign deployment timelines and ensure flawless execution across multiple concurrent initiatives.
• Support paid media activation across Google Ads, LinkedIn Ads, and social channels in collaboration with Digital Marketing teams.
• Coordinate end-of-life (EOL) and product sunset communications, including audience segmentation, campaign logistics, execution timelines, and stakeholder alignment.
• Maintain campaign execution logs, status reporting, milestone tracking, and cross-functional handoffs to ensure transparency and accountability.
• Execute comprehensive quality assurance processes for all campaign assets, including rendering validation, link testing, audience verification, suppression management, and Salesforce CRM integration checks.
• Maintain high standards of data hygiene across MCAE and Salesforce CRM systems.
• Monitor campaign workflows to identify operational bottlenecks and opportunities for process improvement.
• Establish and uphold repeatable operational standards that improve campaign consistency, scalability, and execution quality.
• Execute and document A/B and multivariate testing initiatives focused on subject lines, messaging, creative assets, and calls-to-action.
• Analyze operational performance and recommend enhancements that improve campaign efficiency and effectiveness.
• Troubleshoot marketing automation issues, Salesforce synchronization challenges, and campaign delivery problems, ensuring timely resolution and thorough documentation.
• Drive operational best practices that improve speed-to-market while maintaining exceptional quality standards.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field
• 3+ years of experience in marketing operations, campaign operations, or demand generation execution
• Hands-on Salesforce Marketing Cloud Account Engagement (MCAE/Pardot) experience — required
• Strong understanding of Salesforce CRM campaign and lead object relationships
• Demonstrated experience executing ABM and lifecycle email programs at scale in B2B environments

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent experience
• Experience supporting Account-Based Marketing (ABM) programs in a complex B2B environment
• Background in healthcare technology, SaaS, or enterprise solution selling organizations
• Salesforce Marketing Cloud Account Engagement (Pardot) Specialist certification
• Working knowledge of HTML and CSS for email troubleshooting and template modifications
• Experience managing or supporting paid digital campaigns through Google Ads and LinkedIn Campaign Manager
• Familiarity with social media management and publishing platforms such as Oktopost

How You’ll Elevate

• Collaborate: Build trusted partnerships across Demand Generation, Digital Marketing, GTM Planning, Sales Operations, and Product Marketing teams. Foster alignment and transparency across campaign stakeholders to ensure successful execution.
• Inspire: Bring a customer-first mindset to campaign delivery. Influence operational excellence by promoting best practices, quality standards, and continuous improvement.
• Develop: Continuously expand your expertise in marketing automation, CRM technologies, campaign analytics, and digital marketing execution. Share knowledge and help elevate operational capabilities across the marketing organization.
• Execute: Demonstrate ownership and accountability for campaign delivery timelines, launch readiness, and execution quality. Prioritize effectively while managing multiple programs and competing deadlines.
• Impact: Drive measurable business outcomes through scalable campaign operations and marketing automation excellence. Identify opportunities to streamline workflows, improve efficiency, and enhance the buyer experience through data-driven optimization.

Schedule

Remote-based role.

Up to 25% travel for team meetings, customer engagements, industry events, or business-related activities.

Pay

This position will offer a base salary of $100,000-$110,000. Actual compensation will be determined based on a variety of factors, including but not limited to: state you reside in, relevant job-related skills and experience, education and certifications, market data and competitiveness, internal equity considerations, and alignment with organizational compensation guidelines.