Marketing Manager, Campaigns

JOB SUMMARY

Higher Logic is seeking a Marketing Manager to execute marketing campaigns that drive pipeline growth, customer engagement, and cross-sell opportunities within the association market.

Campaign Execution

• Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives.
• Coordinate campaign assets, implement marketing programs across channels, and ensure campaigns are delivered on schedule.
• Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events.
• Campaign assets, messaging, and timelines are coordinated with Product Marketing and Customer Growth teams.
• Maintain campaign calendars and ensure programs launch smoothly.

Pipeline Growth & Optimization

• Monitor campaign performance, analyze results, and share insights with internal stakeholders.
• Recommend improvements to campaign tactics and targeting.
• Run experiments and tests to improve engagement, conversion, and pipeline contribution.

Cross-Functional Collaboration

• Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities.
• Align campaigns with product launches and customer growth initiatives.
• Ensure campaigns support the broader marketing and revenue strategy.

AI-Enabled Marketing

• Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning.
• Use AI tools to assist with campaign development, content iteration, and segmentation.
• Experiment with AI-driven approaches to improve marketing performance and efficiency.
• Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices.

Qualifications

• 3–5 years of experience in B2B marketing, demand generation, or campaign execution within a technology or SaaS company.
• Experience executing multi-channel marketing campaigns including email marketing, paid media, webinars, and digital programs.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
• Experience working with marketing automation platforms and CRM systems such as HubSpot, Salesforce, and Gong.
• Ability to analyze campaign data and translate insights into actionable improvements.
• Strong written and verbal communication skills.
• Bachelor’s degree in Marketing, Communications, or a related field.

Experience Desired

• Experience marketing to associations, membership organizations, or nonprofit organizations.
• Experience supporting product launches or lifecycle marketing programs.
• Familiarity with AI tools used in marketing workflows.