Marketing Manager, Campaigns

Campaign Execution

Execute multi-channel marketing campaigns that support product launches, demand generation, and customer growth initiatives. This includes coordinating campaign assets, implementing marketing programs across channels, and ensuring campaigns are delivered on schedule. Run and optimize campaigns across channels such as email, paid media, webinars, landing pages, digital programs, and events.

Coordinate campaign assets, messaging, and timelines with Product Marketing and Customer Growth teams.

Maintain campaign calendars and ensure programs launch smoothly.

Pipeline Growth & Optimization

Continuously evaluate campaign performance and identify opportunities to improve pipeline generation and engagement.

Monitor campaign performance, analyze results, and share insights with internal stakeholders.

Recommend improvements to campaign tactics and targeting.

Run experiments and tests to improve engagement, conversion, and pipeline contribution.

Cross-Functional Collaboration

Partner closely with Product and Customer Marketing as well as other marketing team members to ensure campaigns support go-to-market priorities.

Align campaigns with product launches and customer growth initiatives.

Ensure campaigns support the broader marketing and revenue strategy.

AI-Enabled Marketing

Leverage AI tools to increase marketing productivity, improve campaign execution, and accelerate learning.

Use AI tools to assist with campaign development, content iteration, and segmentation.

Experiment with AI-driven approaches to improve marketing performance and efficiency.

Contribute insights and learnings that help the marketing team scale AI-enabled marketing practices.