Manager, Marketing Automation Strategy

About the role

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services.

Responsibilities

• Help develop and execute the Marketing Automation strategy and optimization roadmap across Neighborly brands
• Audit existing customer journeys, campaigns, and automations to identify optimization opportunities and implement a structured testing program to continuously improve performance through A/B, multivariate, and holdout testing
• Develop and manage a structured testing roadmap, including A/B testing, multivariate testing, holdout testing, and iterative optimization initiatives
• Analyze campaign performance, customer behavior, and engagement trends to identify actionable recommendations that improve business outcomes
• Create detailed campaign briefs for the Operations team, outlining business objectives, target audiences, messaging strategy, personalization requirements, testing plans, and success metrics

Required Qualifications

Experience

• Proven experience with 5+ years of experience in Marketing Automation, CRM/Lifecycle Marketing, Campaign Strategy, Digital Marketing, or a related field, with a proven track record of driving customer engagement and business performance
• Experience developing and executing marketing automation strategies, customer lifecycle programs, and journey optimization initiatives across email, SMS, and other digital channels
• Proven experience auditing and optimizing customer journeys, campaign workflows, and automated programs to improve engagement, conversion, retention, and customer value
• Hands-on experience designing and managing testing and experimentation programs, including A/B testing, multivariate testing, holdout testing, and iterative optimization methodologies

Skills

• Ability to communicate effectively, both verbally and in writing, across cross-functional teams
• Ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Detail-oriented with a high level of accuracy
• Ability to demonstrate problem-solving and critical thinking skills
• Ability to work independently and as part of a team

Education

• Bachelor's degree in Marketing, Business Administration, Analytics, or a related field

Schedule

• Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home
• Office locations: 500 E John Carpenter Fwy, Irving, TX; 1010 N University Parks Drive, Waco, TX
• Full-time, Monday – Friday, 8 AM – 5 PM local time zone

Benefits

• Equity and bonus opportunities
• Competitive pay