Manager, Marketing Strategy – Digital Marketing

Capcom is a leading worldwide developer, publisher and distributor of interactive entertainment for game consoles, PCs, handheld and wireless devices. Founded in 1983, the company has created ground-breaking franchises including Resident Evil®, Street Fighter®, Monster Hunter™, Ace Attorney®, Mega Man® and Devil May Cry®.

About the role

Reporting to Capcom USA’s Associate Director of Marketing Strategy, the Digital Marketing Manager will develop and execute full-funnel digital marketing strategies across Capcom’s portfolio of world-class games. This role drives performance for both launch campaigns and ongoing commercial initiatives by partnering with internal marketing teams and external agency partners.

Responsibilities

• Own the strategy, planning, execution, optimization, and reporting of full-funnel paid media campaigns across paid social, search, CTV, gaming media, and emerging digital platforms.
• Partner with Brand Managers and key stakeholders to develop go-to-market strategies, media plans, budget recommendations, and measurement frameworks that support product launches, live-service initiatives, catalog promotions, and commercial objectives.
• Monitor campaign performance and analyze audience, channel, and market data to deliver actionable insights and optimization recommendations that improve efficiency, effectiveness, return on ad spend, and business impact.
• Own the planning and execution of email marketing campaigns in partnership with Brand Managers to drive awareness, engagement, retention, conversion, and revenue across new releases and catalog titles.
• Collaborate with internal stakeholders and agency partners to develop audience segmentation, messaging strategies, testing plans, and performance measurement approaches that maximize campaign effectiveness.
• Analyze campaign performance and customer engagement metrics to identify opportunities for optimization and continuous improvement.
• Serve as Capcom’s digital marketing subject-matter expert by identifying emerging platforms, consumer trends, technologies, and industry best practices, and translating insights into strategic recommendations.
• Lead relationships with media buying and email marketing agencies, providing strategic direction, managing campaign execution, evaluating performance, and ensuring alignment with business goals.
• Partner cross-functionally with Brand Marketing, Influencer Marketing, Community, Creative Services, Analytics, and external partners to support integrated campaign planning and execution.
• Other duties as required.

Requirements

• Approximately 6+ years of experience in Digital Marketing, Data Analytics, or similar Marketing functions.
• Bachelor’s degree or equivalent in a related field of study.
• Track record of high job performance through consistent growth and execution of meaningful projects in marketing, analytics, gaming, or similar fields.
• Pro-active team player who is detail-oriented, self-motivated, and time-efficient.
• Strong communication and presentation skills (oral and written).
• Experience with and proficient use of Excel (pivot tables, formulas, charts), PowerPoint, and other necessary digital tools.
• Preferred: Experience using Gamesight to track full-funnel attribution for digital marketing campaigns.

Qualifications

• Bachelor’s degree in marketing/advertising, communications/public relations, digital media, or a related field.

Physical Demands

• Ability to lift objects of up to 25 pounds in weight.
• Must be able to stand for long periods of time.

Working Environment

Work is generally performed in an office environment with moderate noise levels. Hybrid work policy with a minimum of 3 days per week in the office.

Pay

Salary range: $125,000 – $130,000. Compensation will be determined based on relevant factors including job knowledge, experience, and qualifications.