Manager Marketing
Position Summary
The Marketing Manager is responsible for the strategy, development, and ongoing management of the company's digital marketing ecosystem, ensuring a seamless and engaging online experience for customers and dealer partners.
Key Responsibilities
Lead the development, enhancement, and long-term roadmap for the company's dealer portal to improve dealer engagement, communication, training, and access to marketing resources.
Manage the day-to-day performance, functionality, and user experience of multiple brand websites.
Oversee mobile app development, enhancements, updates, and maintenance across multiple brands.
Identify opportunities to improve digital customer and dealer experiences through new functionality, technology, and UX best practices.
Maintain platform governance, ensuring digital assets remain current, secure, and aligned with brand standards.
Implement website content updates, landing pages, navigation improvements, and feature enhancements.
Partner with internal stakeholders to prioritize website enhancements based on business needs and customer insights.
Manage website performance, SEO health, analytics, accessibility, and user experience.
Ensure all websites are optimized for mobile responsiveness, speed, and lead generation.
Partner with marketing leads and agency to develop landing pages, lead capture forms, microsites, and digital assets supporting advertising campaigns, promotions, and events.
Coordinate implementation of tracking pixels, conversion events, UTM parameters, and analytics requirements.
Ensure digital assets integrate seamlessly with CRM and marketing automation platforms.
Optimize digital conversion paths to improve lead quality and campaign performance.
Manage multiple concurrent digital initiatives from concept through launch.
Develop project timelines, prioritize work, communicate status updates, and mitigate risks.
Cook up cross-functional teams including marketing, IT, sales, creative, and external partners.
Maintain project documentation and ensure stakeholder alignment throughout project lifecycles.
Qualifications
Bachelor's degree in Marketing, Digital Marketing, Business, Communications, or related field.
5+ years of experience managing digital marketing platforms, websites, or digital products.
Experience overseeing website CMS platforms (WordPress, HubSpot, Adobe Experience Manager, or similar).
Experience managing mobile application development and ongoing maintenance.
Proven experience working with external digital agencies and development partners.
Strong understanding of UX/UI principles, website optimization, SEO, and digital analytics.
Experience with Google Analytics, Google Tag Manager, CRM integrations, and marketing automation platforms.
Excellent project management and organizational skills.
Strong communication and stakeholder management abilities.
Ability to manage multiple projects simultaneously in a fast-paced environment.
Preferred Qualifications
Experience supporting dealer networks, franchise organizations, or channel marketing programs.
Experience with Agile or Scrum project management methodologies.
Knowledge of HTML/CSS and web technologies sufficient to communicate effectively with developers.
Experience with app store management and mobile release processes.