Manager, Marketing

Come lead with us at 11215 Metro Pkwy, Fort Myers, FL. With approximately 1,300 boutiques and outlets throughout the U.S., as well as an online presence for each of our brands, we offer diverse opportunities for talented professionals to join our team of nearly 16,000 associates.

About the role

In partnership with the Director of Marketing, this position is responsible for driving and supporting seasonal promotional strategies. This highly collaborative and cross-functional role involves dependencies on other members of the marketing team, as well as merchandising, design, store operations/communications, data analytics, and customer service. The role includes omnichannel responsibilities and supports marketing strategy performance against operating plans to achieve financial business objectives.

Responsibilities

• Partner with Marketing leadership to support all marketing strategies, both short-term and long-term.
• Develop plans to optimize and enhance the brand’s seasonal promotional programs in collaboration with cross-functional teams.
• Create and manage omnichannel briefs to support marketing strategies.
• Act as the customer filter for marketing communications.
• Partner with the Customer Research department to deliver insights that help develop marketing strategies.
• Provide input on annual and seasonal merchandise strategies; assess strategies and articulate consumer benefits.
• Support marketing strategies to retain and grow customers.
• Support new marketing campaigns and programs that reinforce the value proposition across the customer lifecycle to reduce churn, increase loyalty, and improve customer experience.
• Work closely with brand partners to develop a deep understanding of the customer and apply insights to marketing tactics.
• Build collaborative working relationships with cross-functional teams to facilitate support of marketing strategy.
• Partner with the Marketing Analytics team to analyze strategy effectiveness and share insights with business partners.
• Support promotional testing across all customer touchpoints to continuously improve customer growth, retention, and lifetime value.
• Create hindsight materials to inform cross-functional teams during seasonal planning.
• Work closely with financial partners to ensure spend is within monthly and annual budget.
• May manage the Loyalty program, including optimizing the loyalty and retention plan to ensure financial objectives are achieved.

Requirements

• Bachelor’s Degree in Business, Marketing, or related field required; MBA preferred.
• 5+ years of related marketing experience with high-service brands.
• Demonstrated ability to interpret customer data and research into actionable insights.
• Strong project management skills, including developing, leading, and delivering complex, multi-channel projects.
• Excellent organizational skills with attention to detail and data accuracy.
• Excellent communication skills, both verbal and written, with the ability to simplify complex analytics and business challenges.

This position may be found in multiple brands, and some duties may vary from brand to brand.