Manager, Marketing

About the role

The Marketing Manager will be responsible for managing the development, production, and implementation of creative marketing communication tactics and materials that support the strategic direction and business growth of our Labeling & Coding business unit, while enhancing brand equity and awareness.

Responsibilities

• Direct, develop, and execute creative communication solutions for both digital and traditional advertising and marketing channels that aligns with both the creative direction of the business unit and ProMach graphic standards to differentiate ProMach’s Labeling & Coding Group and product brands (ID Technology, EPI, Code Tech, Greydon, and Panther)
• Collaborate with the entire Labeling & Coding Marketing Team to establish new creative marketing ideas and innovations to enhance brand messaging and drive profitable growth
• Manage and develop Marketing Specialist team member(s) in person or from remote location(s)
• Support agency/vendor relationships for branding, advertising, and website development
• Support implementation of marketing automation software and email marketing to create strong marketing campaigns to generate additional leads and revenue
• Create and direct development of new video marketing campaigns and resources to showcase Labeling & Coding portfolio of solutions
• Support relationships with key trade publications, directories, and various other media outlets
• Support product marketing launches to assure commercial success of new products and solutions
• Manage the ongoing development and curation of graphics, imagery, and video assets, including the direction/oversight of photography and videography production
• Collaborate with HR Department in the implementation of Employer Branding activities
• Support integration of new acquisitions into the Labeling & Coding Group, under the direction of the Senior Director of Marketing
• Support the Senior Director of Marketing and leadership team in developing or implementing strategies to capture new opportunities with existing and potential customers

Requirements

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum of 5-10 years’ experience in a creative agency or marketing communications environment, with demonstrated success; preferably in the packaging or a B2B industry
• Experience in the development, implementation, and management of brand identity standards
• Experience in managing and working with remote team is an asset
• Experience with CRM and marketing automation systems is an asset
• Experience with content management systems for digital communications, such as websites, direct email marketing, blogs, and social media
• Strong knowledge and understanding of current trends in digital media/social media
• Strong creativity, proofing, and visual design skills are essential, including ability to effectively present concepts verbally and/or visually
• Expertise in Microsoft Office suite of software including Word, Outlook, Excel, and PowerPoint
• Expertise in Adobe Creative Suite of software, with advanced knowledge and use of Photoshop, Illustrator, InDesign, and Premiere
• Excellent organizational skills, with ability to prioritize and manage multiple projects
• Self-directed, works well in team environment
• Able to travel as needed (25%)