Manager, Marketing

About the role

We are seeking a dynamic and data-driven Manager, Donor Marketing to join our team at New Your Blood Center Enterprises / CBCKC.

Primary Duties, Responsibilities Or Activities Required By Job

• Campaign Implementation
• Collaborate with colleagues across Donor Engagement and the organization to lead and/or localize and implement national marketing campaigns.
• Tailor strategies to meet the unique needs of the local community while aligning with the Enterprise goals.
• Event Planning
• Organize and manage events for blood and platelet donors, including appreciation events and special initiatives.
• Ensure these events are well-executed and contribute to donor retention, collection, and recruitment goals.
• Data-Driven Decision Making
• Analyze daily blood and platelet collection numbers to identify trends, opportunities, and areas for improvement.
• Use data to drive marketing strategies that enhance donor engagement and collection success.
• Local Partnerships
• Seek out and cultivate local partnerships with businesses, community organizations, and other stakeholders to support the collection goals and donor retention efforts.
• Media Relations
• Cultivate and manage relationships with local and regional media outlets.
• Serve as a spokesperson for the organization, comfortable speaking to the media and representing the organization in interviews, press conferences, and other public forums.
• Collaboration with Donor Teams
• Work closely with Donor Recruitment and Collections teams to ensure donor centers and blood drives are successful.
• Align marketing strategies with operational needs to maximize impact.
• Reporting and Analysis
• Prepare regular reports on campaign performance, event outcomes, media engagement, and partnership success.
• Provide insights and recommendations for continuous improvement.

Required Minimum Education & Experience

• Education
• Bachelor’s degree in Marketing, Communications, or equivalent combination of education and work experience.
• Related Experience
• 5 - 7 years of experience in marketing, preferably in health-care, nonprofit, or blood services.

Required Knowledge, Skills & Abilities

• Knowledge
• Knowledge of traditional and marketing strategies and trends.
• Familiarity with the local service areas based on the geographic location of this role.
• Knowledge of a variety of software applications (Microsoft Office Suite, project management system).
• Skills
• Cultural competency and the ability to communicate effectively in a culturally sensitive manner with both individuals and groups from diverse backgrounds.
• Communication Exceptional communication skills, both written and verbal, with the ability to convey ideas clearly and with authority in various settings, including one-on-one and small group environments.
• Strong Analytical Skills Proven ability to interpret data and apply it to marketing strategies, driving effective decision-making and impactful outcomes.
• Interpersonal Skills High level of interpersonal skills to manage complex issues with poise, tact, and diplomacy, effectively interacting with staff at all levels, including executive leadership.
• Problem Solving Strong logical and reasoning skills to identify and analyze problems, evaluate options, and implement solutions within established policies and procedures.
• Abilities
• Collaboration Strong ability to work independently and as part of a team, fostering a collaborative and supportive environment.
• Media Relations Demonstrated experience in cultivating media relationships and confidently speaking to the media, serving as an organizational spokesperson.
• Event Planning Experience in planning and managing events, ensuring successful execution and positive donor engagement.
• Attention to Detail Meticulous attention to detail in all work processes, ensuring accuracy and high-quality outcomes.
• Stakeholder Interaction Ability to interact with individuals at all levels of the organization and external stakeholders in a courteous, respectful, and sensitive manner, particularly in diverse environments.
• Training and Coaching Ability to train and coach others within the organization on marketing programs and related communications, ensuring consistent and effective application across teams.
• Pressure Management Ability to remain calm and composed under pressure, maintaining productivity and focus in high-stress situations.
• Organization and Planning Ability to plan and organize tasks and resources efficiently, ensuring timely completion of projects and initiatives.
• Responsiveness Proactive in addressing issues and concerns.
• Adaptability Ability to work effectively in a fast-paced environment, managing multiple competing tasks and demands while maintaining high performance.
• Healthcare Familiarity Familiarity with blood donation or healthcare environments is an advantage, contributing to a deeper understanding of the organization's mission and goals.