Manager, Marketing

Location: Sioux City, IA 51101 – Hard Rock Hotel & Casino Sioux City

About the Property

Hard Rock Hotel & Casino Sioux City is an award-winning gaming destination featuring over 675 slot machines, live table games, first-class amenities, and entertainment. The Hard Rock Hotel holds a AAA Four Diamond rating, a distinction achieved by only five percent of AAA-approved properties. The property includes three bars and two restaurants, including Fuel American Grill and Main + Abbey, a AAA Three Diamond rated restaurant. Guests can explore an expansive music memorabilia collection featuring iconic pieces from artists like SLASH and Johnny Cash.

About the Role

The Marketing Manager is responsible for coordinating, implementing, and managing advertising strategies that uphold the corporate image and property identity. This role involves developing the budget process, building a strategic brand platform, overseeing local and national advertising campaigns, and managing on-property advertising opportunities. The incumbent also leads the planning and execution of casino promotions, public relations efforts, and social media strategies.

Responsibilities

• Evaluate and recommend advertising opportunities and schedules for the property and its departments.
• Liaise with Brand and Advertising Agency on the creation of new artwork.
• Manage on-property advertising schedules, locations, and postings.
• Oversee the use of intellectual property by vendors and approved media outlets.
• Serve as the brand ambassador to ensure compliance with Hard Rock International brand standards.
• Coordinate and execute photo shoots and film shoots on property.
• Handle media inquiries, interview appointments, and photography/video queries to promote the property’s positive image.
• Conceptualize and distribute press materials in AP format, including press releases, media alerts, and media kits.
• Coordinate and execute media, property-wide, and red-carpet events, including managing VIPs and media personnel.
• Maintain and produce a media library of photos and digital content for internal and external use.
• Develop and supervise internal communications to promote the property’s image.
• Direct social media strategy with a contracted agency across platforms like Facebook, Twitter, Instagram, and LinkedIn.
• Respond to customer reviews on social platforms daily and route feedback for guest recovery or follow-up.
• Supervise updates to the Hard Rock Hotel & Casino Sioux City website in collaboration with a web agency.
• Develop the monthly marketing calendar while adhering to budget constraints.
• Review all Iowa Racing and Gaming Commission (IRGC) submissions for promotional rule approvals.
• Provide direction on direct mail and email strategies in conjunction with the Director of Marketing.
• Manage the direct mail schedule, including postage statements, art proofing, and variable data verification.
• Collaborate with internal teams and contracted agencies in recurring meetings.
• Communicate entertainment announcements to internal and external audiences.
• Configure shows and events within ticketing software.
• Build and sustain professional relationships with external vendors for continuity programs, VIP gifts, and similar initiatives.
• Update and manage the disassociated patron database weekly.
• Oversee mobile app messaging, SMS communications, and email distribution to the player database.
• Address customer complaints and comments promptly to ensure exceptional satisfaction.
• Perform other related duties as assigned.

Requirements

• Bachelor’s degree in Advertising, Marketing, or a related field.
• Minimum of 5 years’ experience in a related field or equivalent combination of education and experience.
• Knowledge of local, regional, and national print media.
• Strong organizational and managerial skills.
• Detail-oriented with strong time management skills.

Physical Requirements & Working Conditions

• Ability to effectively communicate with all levels of team members and outside contacts.
• Proof and edit all advertising materials.
• Develop, review, and comprehend necessary documentation.
• Perform and/or learn aspects of marketing that may or may not be included in this job description.