Manager, Live Events

About the role

NASCAR seeks a talented professional to join in the position of Manager, Live Events. This role serves as the primary leader for Event Experience initiatives, overseeing a cross-functional team responsible for fan programming, event activations, fan zones, event production, and race weekend logistics.

Responsibilities

• Direct the cross-functional team in the ideation, planning and execution of the programming strategy for all added-value and revenue-based fan programming and content efforts at their team’s events including but not limited to fan zones, infield experiences, camping activations and event production;
• Oversee pre-race ceremonies, driver introductions, post-race celebrations, and other marquee event moments, ensuring alignment with event objectives and brand standards, including effectively communicate the vision of each respective track president & teammates to the Central Creative team;
• Collaborate with Central Creative team to brainstorm unique, innovative content & programming for each event to identify goosebump moments when requested;
• Communicate effectively with key industry stakeholders such as production, broadcast partners, media members and teams;
• Secure and manage all anthem package participants including their race day schedule and connection to production team. Coordinate with the Event Ops division team member as well as track security & operations teams to execute Driver Intro lap, set-up of Pre-Race and Victory Lane access as well as logistics for all fan events such as but not limited to autograph sessions, Hauler Parades, Pedal Parties & camper concerts.
• Lead the Curated Experiences division member in the planning and execution of at-track fan events, camper programming and infield experiences.
• Work with NASCAR Productions to create a unique and interesting content schedule for the in-house big screens and maintain a strong working relationship with the NASCAR TV team.
• Lead and support the Fan Zone division team member in the planning, development, and execution of fan zone programming, activations, and interactive experiences that enhance race weekend engagement.
• Manage event budgets, staffing plans, race weekend deployment schedules, and operational planning to ensure successful event delivery.
• Build and maintain strong relationships with track leadership and key stakeholders through regular planning, meetings, communication, and post-event reviews.
• Lead, mentor, and develop a high-performing team while fostering a culture of collaboration, accountability, innovation, and continuous improvement.
• Identify and embrace new, unique activations and strategies to provide memorable, fan-focused event content for both internal and external stakeholders.

Requirements

College degree, preferably in related business field, i.e. Marketing, Sports Management
Minimum 3-5 years sports & event experience required
Self-starter who takes initiative and is able to take a project from start to finish
Strong ability to think strategically, creatively and quickly
Experience managing full-time employees including those in remote environments
Detail-oriented and organized with outstanding communication skills
Ability to work through on-site event logistics and think operationally is a must
True team player and collaborator
Ability to coordinate and deliver multiple projects at once within strict deadlines
40% travel required
Valid driver’s license
Bachelor’s degree (B. A.) from four-year college or university and a minimum of 3 - 5 years related experience and/or training

Qualifications

Self-starter who takes initiative and is able to take a project from start to finish
Strong ability to think strategically, creatively and quickly
Experience managing full-time employees including those in remote environments
Detail-oriented and organized with outstanding communication skills
Ability to work through on-site event logistics and think operationally is a must
True team player and collaborator
Ability to coordinate and deliver multiple projects at once within strict deadlines

Skills

Strategic thinking
Creative problem solving
Project management
Communication
Team leadership
Event planning and execution
Remote team management

Benefits

Comprehensive benefits package focused on wellness

Pay

Competitive compensation

Schedule

Flexible work schedule