Manager, Integrated Media

About the role

The Manager, Integrated Media will lead the day-to-day strategy, activation, optimization, and performance of integrated media campaigns across a portfolio of clients. They will translate client business goals into actionable media strategies, oversee campaign execution across digital and traditional channels, and ensure media investments drive meaningful performance.

Responsibilities

• Lead the development of integrated media plans based on client business goals, audience insights, market conditions, budgets, and performance objectives
• Translate client needs into clear media objectives, channel strategies, audience recommendations, investment approaches, and key performance indicators
• Develop recommendations across paid search, paid social, programmatic, display, video, streaming, direct media, and other applicable channels
• Determine the appropriate role of each channel within the broader customer journey and integrated media strategy
• Conduct and apply audience, industry, competitive, geographic, and platform research to strengthen recommendations
• Develop media budgets, flowcharts, campaign timelines, investment scenarios, and tactical plans
• Evaluate tradeoffs across reach, frequency, efficiency, scale, timing, audience quality, and available budget
• Present media plans and recommendations clearly to internal teams and clients
• Adjust plans based on performance trends, changing client priorities, market conditions, and new opportunities
• Support annual planning, quarterly planning, campaign planning, and new-business efforts as assigned
• Own the successful activation and ongoing management of integrated media campaigns across assigned accounts
• Translate approved media strategies into clear activation plans, platform requirements, budgets, timelines, and team assignments
• Oversee campaign setup, trafficking, launch, pacing, maintenance, and quality assurance
• Ensure campaign execution aligns with approved strategy, client expectations, platform best practices, and agency processes
• Review campaign settings, budgets, targeting, tracking, creative, naming conventions, and supporting documentation for accuracy
• Manage media vendors, publishers, and platform partners as applicable
• Troubleshoot complex campaign, delivery, tracking, and operational issues
• Anticipate executional risks and establish clear action plans before timelines or performance are affected
• Ensure campaign documentation, optimization records, budget trackers, and planning materials remain current and accurate
• Identify workflow inefficiencies and recommend process improvements that strengthen quality and scalability
• Own day-to-day campaign performance across assigned accounts and ensure activity remains aligned with client goals
• Analyze performance across channels, audiences, platforms, placements, creative, geographies, and stages of the customer journey
• Develop and implement optimization strategies designed to improve efficiency, effectiveness, scale, and business impact
• Make informed decisions related to budgets, bids, targeting, frequency, placements, creative rotation, channel allocation, and investment levels
• Identify performance challenges, develop hypotheses, and create clear action plans
• Lead structured testing across audiences, creative, platforms, placements, bidding approaches, and media tactics
• Evaluate test results and apply learnings to future campaign decisions
• Proactively identify opportunities to scale successful strategies or reallocate investment
• Distinguish between normal performance fluctuation and issues requiring immediate intervention
• Communicate performance risks and opportunities clearly, including the likely impact and recommended response
• Lead recurring and ad hoc campaign analysis across assigned accounts
• Ensure reporting accurately reflects performance, pacing, goals, and relevant business context
• Translate campaign data into clear insights, implications, and actionable recommendations
• Explain what happened, why it happened, what it means for the business, and what the team should do next
• Connect media performance to client objectives, customer behavior, lead quality, sales activity, revenue, or other available business outcomes
• Define appropriate success metrics and support the development of campaign benchmarks and performance targets
• Partner with analytics and measurement teams to address tracking, attribution, reporting, and data-quality needs
• Identify gaps in available data and recommend ways to improve measurement
• Support the design and evaluation of campaign tests, lift studies, incrementality efforts, and attribution approaches
• Ensure performance narratives are consistent across dashboards, reports, presentations, and client conversations
• Serve as a primary day-to-day media contact for assigned clients
• Build a strong understanding of each client’s business model, industry, audience, competitive landscape, priorities, and growth objectives
• Lead media-related portions of client meetings, performance reviews, planning discussions, and strategic presentations
• Explain media recommendations, performance results, and optimization decisions in clear business language
• Build trust by communicating proactively, setting realistic expectations, and following through on commitments
• Identify client concerns, risks, and opportunities early and work with internal leaders to address them
• Recommend shifts in strategy or investment when client goals, market conditions, or performance change
• Identify opportunities to expand media support, test new solutions, or improve the overall client relationship
• Ensure media activity remains aligned with the client’s broader marketing and business priorities
• Contribute to client retention and growth through strong strategic leadership and consistent delivery
• Partner closely with Client Strategy, creative, analytics, organic, web, and other agency teams
• Lead internal media discussions and ensure all stakeholders understand campaign goals, strategy, responsibilities, timelines, and dependencies
• Connect media performance with creative, messaging, landing-page experience, audience strategy, analytics, and broader marketing activity
• Provide clear media direction and requirements to internal teams
• Cook up cross-channel recommendations to ensure individual tactics work together rather than operating in isolation
• Incorporate insights from other disciplines into media planning and optimization decisions
• Resolve workflow, communication, and ownership gaps across teams
• Ensure relevant performance insights and client context are shared with the appropriate stakeholders
• Contribute a media perspective to broader account planning and business discussions
• Provide day-to-day guidance, coaching, and oversight to Coordinators and Sr. Coordinators
• Delegate work based on account needs, team capacity, skill level, and development goals
• Review team deliverables and provide clear, constructive, and timely feedback
• Help junior team members strengthen execution, analytical thinking, client communication, and strategic understanding
• Establish clear expectations, priorities, deadlines, and ownership across assigned workstreams
• Support onboarding and training for new team members
• Create opportunities for junior team members to expand their skills and take on greater responsibility
• Maintain strong working knowledge across the media platforms, tools, and technologies used by assigned accounts
• Stay informed on platform changes, audience capabilities, privacy developments, automation, AI, measurement shifts, and emerging media opportunities
• Evaluate new platform features, vendors, tactics, and technologies based on client relevance and potential business impact
• Recommend and lead appropriate platform, audience, creative, or channel tests
• Develop deeper expertise in one or more media areas while maintaining strong integrated knowledge across channels
• Share platform updates, industry trends, and relevant implications with clients and internal teams
• Build relationships with platform representatives, vendors, and media partners
• Contribute to the development of agency best practices, playbooks, training materials, and point-of-view documents
• Apply innovation thoughtfully, with clear goals and measurement plans rather than adopting new capabilities without strategic purpose

Requirements

• 3–5 years of experience in media, marketing, advertising, analytics, or a related field
• Hands-on experience planning, activating, optimizing, and analyzing paid media campaigns
• Agency experience managing multiple clients or complex account responsibilities
• Bachelor’s degree in marketing, advertising, communications, business, or a related field, or comparable professional experience
• Strong understanding of integrated media strategy, campaign execution, performance optimization, and measurement
• Experience across multiple media channels, with deep working knowledge in at least one area
• Proven ability to translate business goals into actionable media recommendations
• Strong analytical skills and the ability to turn campaign data into clear insights and decisions
• Experience presenting campaign performance, media recommendations, and strategic thinking to clients
• Ability to independently manage account priorities, deliverables, budgets, and timelines
• Strong written and verbal communication skills
• Experience guiding, reviewing, or mentoring junior team members
• Ability to identify risks, solve problems, and make decisions with limited oversight
• Strong attention to detail without losing sight of broader strategic objectives
• Ability to operate effectively in a fast-paced, collaborative, and evolving agency environment
• High level of accountability, ownership, professional judgment, and integrity

Qualifications

• Assigned accounts have clear media strategies that align with client business goals and audience needs
• Campaigns are launched accurately, managed proactively, and optimized based on performance and business impact
• Performance concerns are identified early and addressed promptly

Skills

• Strong understanding of integrated media strategy, campaign execution, performance optimization, and measurement
• Experience across multiple media channels, with deep working knowledge in at least one area
• Proven ability to translate business goals into actionable media recommendations
• Strong analytical skills and the ability to turn campaign data into clear insights and decisions
• Experience presenting campaign performance, media recommendations, and strategic thinking to clients
• Ability to independently manage account priorities, deliverables, budgets, and timelines
• Strong written and verbal communication skills
• Experience guiding, reviewing, or mentoring junior team members
• Ability to identify risks, solve problems, and make decisions with limited oversight
• Strong attention to detail without losing sight of broader strategic objectives
• Ability to operate effectively in a fast-paced, collaborative, and evolving agency environment
• High level of accountability, ownership, professional judgment, and integrity

Benefits

Agital offers a comprehensive benefits package including health insurance, retirement savings options, paid time off, and more. We believe in fostering a supportive and inclusive workplace where our employees can thrive and grow.

Pay

Competitive compensation package commensurate with experience and qualifications.

Schedule

Full-time position with flexible working hours to accommodate the unique needs of our team and clients.