Associate Manager, Integrated Media

About the role

The Associate Manager, Integrated Media plays a pivotal role in orchestrating end-to-end development of integrated media plans across paid, earned, shared, and owned channels. This role sits at the intersection of strategy and activation, ensuring that every media investment from National media through to retail is purposefully connected and working towards brand and business objectives.

Responsibilities

• Build Integrated Media Plans: Support and develop comprehensive, full-funnel media plans across paid, earned, shared, and owned channels, owning the end-to-end planning process from strategic brief through final plan delivery, ensuring every recommendation is grounded in audience insights, brand priorities, and measurable business objectives.
• Cross-Functional Stakeholder Collaboration: Partner closely with internal teams including brand marketing, consumer insights, analytics, and shopper marketing, as well as external agency partners, to align on media strategy, facilitate timely briefings, drive media recommendations, and ensure flawless execution across all channel partners.
• Manage Campaign Budgets & Investment Stewardship: Serve as the internal steward of Keurig Dr Pepper’s campaign media investments, tracking budgets, managing pacing, and overseeing spend allocation across national and retail-level activations to ensure every dollar is working efficiently and performance is continuously optimized.
• Align Creative Messaging Across Channels & Touchpoints: Partner with internal brand and creative teams to ensure messaging strategy is consistently and accurately translated across all media placements, coordinating channel-specific creative requirements, upholding brand voice integrity from national to digital and retail environments.
• Monitor Performance & Drive Continuous Optimization: Track and analyze campaign performance against KPIs on an ongoing basis, translating data into actionable insights that inform real-time optimizations, in-flight budget reallocation, and post-campaign learning agendas, building an internal knowledge base that improves the quality and impact of each campaign.

Requirements

• Bachelor's degree in marketing, Business, Communications, or a related field is preferred.
• 4+ years of experience in integrated media strategy, planning or buying experience agency or client side.
• Strong fluency with all forms of media traditional, digital and emerging.
• Experience managing and leading integrated media campaigns, including presenting and reporting on media plans.
• Financial Acumen: Ability to analyze media rates (CPM, CPC) and ROAS to identify financial inefficiencies.
• Agency Management: Proven experience managing agency scopes, timelines, and deliverables.
• Technical Proficiency: Skilled in Excel (pivot tables, complex data organization), PowerPoint, and familiarity with media tools (e.g., Prisma, various DSPs).
• Influence Across Departments: Highly collaborative with the ability to navigate different functional teams and drive decision making.
• Critical Thinking: Ability to look at two separate plans (Brand vs. Shopper) and visualize the conflict or opportunity between them.
• Ability to travel ~10% of the time.

Total Rewards

• Salary Range: $76,400 - $100,000
• Benefits: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

Company Overview

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single-serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.

We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.

Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?

Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.