Manager, Integrated Media

Position Summary

This role owns cross-channel media performance across media with specific interest in search, social, and programmatic. All media will have direct accountability to business outcomes.

Duties and Responsibilities

• Own cross-channel performance against core KPIs including CPA, volume, conversion rate, and downstream quality signals
• Translate business objectives into executable media strategies for agency deployment
• Lead weekly performance reviews and optimization cycles grounded in data
• Actively manage budget allocation based on efficiency, saturation, and scale opportunity
• Identify discrepancies between platform-reported metrics and true business outcomes and implement corrective actions
• Establish and enforce standardized planning, briefing, and optimization workflows
• Improve pacing, reporting cadences, and decision-making speed
• Identify inefficiencies across execution and implement practical, repeatable solutions
• Introduce reporting structures that improve visibility and performance diagnosis
• Serve as primary point of contact for media agencies across channels
• Set expectations for output quality, timelines, and performance delivery
• Validate agency data, recommendations, and optimization approach
• Drive faster iteration cycles and accountability to business outcomes
• Partner with internal creative teams to align asset development with channel roles
• Define and guide creative testing frameworks tied to performance objectives
• Feed performance insights back into creative development to improve outcomes
• Build and maintain cross-channel reporting that reflects business performance
• Standardize metrics, definitions, and reporting approaches
• Support evolution of attribution models and incrementality testing
• Surface actionable insights that inform decision-making
• Identify opportunities to reduce manual workflows across reporting and optimization
• Test and scale automation or AI-driven solutions that improve performance or efficiency
• Streamline internal and agency processes to reduce lag and redundancy

Skills and Responsibilities

• Strong analytical capability with the ability to diagnose performance issues and drive measurable improvement
• Deep cross-channel expertise across search, paid social, and programmatic media
• Ability to translate business objectives into actionable media strategy and execution
• High level of operational rigor, organization, and process discipline
• Effective agency management and stakeholder communication skills
• Ability to connect creative strategy to performance outcomes
• Experience leveraging reporting, measurement, and attribution frameworks
• Proficiency across major platforms (Meta, Google, Bing, programmatic platforms)

Minimum Qualifications

• 6–9 years of experience in digital media strategy and execution
• Proven ownership of performance outcomes tied to business KPIs
• Experience managing media agencies and holding them accountable to results
• Strong analytical skillset with hands-on optimization experience

Preferred Qualifications

• Experience with attribution modeling and incrementality testing
• Experience working across integrated media environments
• Familiarity with automation or AI-driven media optimization tools