Sr. Manager, Integrated Media

About the role

Tractor Supply Company is looking for a strategic, curious, and collaborative Senior Manager of Integrated Media Strategy to help connect business priorities to effective media plans across key paid media channels. This role is ideal for someone who understands the full media landscape, can turn customer and business insights into actionable recommendations, and enjoys bringing teams together to deliver work that drives brand momentum and measurable results.

The Senior Manager will lead integrated media planning across digital, linear TV, streaming video, audio, print, search, paid social, programmatic, and emerging media. This role partners closely with Marketing, Merchandising, Creative, Analytics, eCommerce, Finance, agency teams, and media vendors to support audience-first strategies tied to customer growth, seasonal priorities, promotional moments, and long-term brand strength. This is an opportunity for a media leader who is equal parts strategist, collaborator, storyteller, and coach.

Responsibilities

• Lead development of full-funnel integrated media strategies across all media channels.
• Build annual, quarterly, and campaign-level media plans that align with company growth priorities, customer objectives, seasonal campaigns, and promotional moments.
• Develop audience-first media strategies using customer insights, first-party data, research tools, historical performance, and market trends to inform channel mix, targeting, investment levels, and messaging opportunities.
• Support media investment recommendations across channels, audiences, objectives, and business priorities.
• Partner with teams to connect media plans to measurable brand, customer, traffic, revenue, and efficiency outcomes.
• Identify new media opportunities, audience strategies, and test-and-learn initiatives that help Tractor Supply break through media clutter and improve campaign effectiveness.
• Stay current on the evolving media marketplace.
• Serve as key strategic media partner across internal teams, agency partners, and media vendors.
• Partner with agency teams and media vendors to develop, evaluate, negotiate, and execute media plans that support campaign and business objectives.
• Collaborate with other business units to ensure media plans are aligned to business priorities and customer experience goals.
• Contribute to campaign briefs, strategy sessions, creative reviews, media recommendations, and post-campaign readouts.
• Evaluate media opportunities, sponsorships, partnerships, and emerging advertising solutions based on strategic fit, audience relevance, measurement capability, and expected impact.
• Develop clear strategic point of view and support decision-making across cross-functional groups.
• Build strong internal and external relationships to improve planning, decision-making, accountability, and execution.
• Monitor and evaluate media performance using key media, customer, traffic, revenue, brand, and efficiency metrics.
• Partner with Analytics and agency teams to support campaign measurement frameworks, learning agendas, incrementality opportunities, and performance readouts that connect media activity to business outcomes.
• Translate campaign results and performance trends into clear recommendations for senior leadership and cross-functional stakeholders.
• Lead optimization discussions across channel mix, audience strategy, creative performance, investment allocation, and campaign learnings.
• Ensure insights from major campaigns are documented and applied to future planning cycles.
• Champion a test-and-learn culture across media strategy, creative, audiences, and measurement.
• Manage, coach, and develop a high-performing team of integrated media professionals, fostering strategic thinking, accountability, collaboration, and continuous improvement.
• Set clear priorities, expectations, and ways of working for team members, agency partners, and cross-functional stakeholders.
• Encourage curiosity, innovation, and smart risk-taking while maintaining a strong focus on business outcomes, operational excellence, and responsible media investment.
• Support team member growth through coaching, feedback, skill development, and opportunities to lead strategic planning, performance analysis, and cross-functional initiatives.
• Build team culture rooted in trust, transparency, respect, and shared ownership of results.

Requirements

• 7+ years of experience in media planning, integrated media strategy, digital marketing, performance marketing, or agency/client-side media management.
• 3+ years of leadership experience managing a team of at least 2-3 people, agency partners, cross-functional workstreams, and/or multi-channel media budgets.
• Management of significant media investments ($40M+), preferably in an omnichannel retail, consumer brand, or agency environment.
• Bachelor’s Degree from an accredited college or university in marketing, communications, or journalism. Any suitable combination of education and experience will be considered.

Skills

• Demonstrated experience developing full-funnel integrated media plans across multiple channels, including digital, video, audio, print, paid social, search, programmatic, and emerging media.
• Strong understanding of audience strategy, customer insights, media measurement, channel planning, and performance optimization.
• Ability to take multiple measurement/reporting tools (LTA, Omni-channel, MMM) and turn them into digestible optimizations and insights.
• Google Ads, Google Marketing Platform, Meta, programmatic, media planning, or analytics certifications a plus.
• Ability to develop and defend a clear strategic point of view, influence senior stakeholders, and guide decision-making across cross-functional teams.
• Skill in synthesizing data, identifying trends, and translating insights into actionable recommendations.
• Excellent communication and presentation skills, including the ability to simplify complex information for executive audiences.

Benefits

At Tractor Supply and Petsense by Tractor Supply, we offer a comprehensive and accessible total reward package, including:

• Medical, dental, and vision coverage.
• Company-paid life and disability insurance.
• Paid parental leave.
• Tuition reimbursement.
• Family planning resources such as adoption and surrogacy assistance.

Part-time new hires gain eligibility for TSC Benefits by averaging at least 15 hours per week during their 90-day lookback period. The lookback period starts the first of the month following the date of hire. If the 15-hour requirement is met, the benefits eligibility date will be the first day of the month following 4 months of continuous service.

Working Conditions

• Normal office working conditions.
• 4-5 days a week in office.

Physical Requirements

• Sitting.
• Standing (not walking).
• Walking.
• Lifting up to 20 pounds.