Integrated Media Manager, Media Lab
Google · New York, NY · Yesterday
On-siteAdvertisingFull-time
Responsibilities
- Lead the development and implementation of global communications strategies that drive full funnel media performance across social, online video (OLV), display, and offline channels.
- Manage investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities.
- Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
- Serve as a subject matter specialist, leveraging deep knowledge of the engaged landscape and industry shifts to drive measurable campaign performance and inform overarching marketing strategy.
- Lead the end-to-end development of creative media and translate high-level brand goals into partnerships and bespoke activations that command attention and drive culture.
Requirements
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred Qualifications
- 10 years of experience in paid media management, integrated marketing, or a related field.
- Experience in paid media strategy/execution and agency management with an AI-first mindset.
- Track record of using media placements and strategic alliances to amplify a brand narrative in a non-traditional way.
- Proven track record of managing multi-channel projects from start to finish as an individual contributor.
Pay
$141,000 - $206,000 (USD) + 15% bonus target + equity + benefits