Senior Integrated Media Manager, Media Lab Global

About the role

Integrated media pods lead global, regional and local tier one product areas and markets, driving efficient, incremental business outcomes through deep accountability, collaboration and forward looking strategy. As an Integrated Media Manager in the B2B Vertical, you will drive large-scale, complex media projects from inception to completion as a key individual contributor.

Responsibilities

• Lead the development and implementation of global communications strategies that drive media performance across Google Ads, social, online video (OLV), display, search engine marketing (SEM) and offline channels.
• Manage large-scale investment planning, including budget reconciliation, resource allocation, and the prioritization of campaign objectives in line with product priorities.
• Influence across teams with similar objectives to align resources and direction, acting as a primary point of contact for paid media.
• Engage and lead media agencies to elevate their day-to-day work, prioritizing workflows to ensure high-impact delivery.
• Lead the end-to-end development of creative media "bets"—translating high-level brand goals into "first-to-market" partnerships and bespoke activations that command attention and drive culture.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
• 9 years of experience in paid media management.
• Experience in B2B paid media strategy and advertising platforms (e.g., Google Ads, YouTube, LinkedIn).

Preferred qualifications

• 12 years of experience in B2B paid media and partnerships management.
• Experience with marketing automation (e.g., Marketo, HubSpot) and CRM (e.g., Salesforce) platforms.
• Ability to effectively partner with and influence cross-functional teams, particularly creative, GTM and product marketing, to achieve common goals.
• Ability to grow in a fast-paced, high-growth environment, with a capacity to navigate ambiguity and manage engaging priorities effectively.

Qualifications

• Minimum qualifications: Bachelor's degree in Marketing, Communications, Business, or equivalent practical experience.
• 9 years of experience in paid media management.
• Experience in B2B paid media strategy and advertising platforms (e.g., Google Ads, YouTube, LinkedIn).

Skills

• Deep knowledge of the engaged landscape and industry shifts.
• Ability to translate high-level brand goals into "first-to-market" partnerships and bespoke activations.
• Leadership and B2B media expertise.

Benefits

• Individual pay is determined by factors including job-related skills, experience, and relevant education or training.
• US: $171000 - $248000 (USD) + 20% bonus target + equity + benefits

Pay

• US: $171000 - $248000 (USD) + 20% bonus target + equity + benefits

Schedule

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Benefits

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