Senior Specialist, Integrated Media Operations

About the role

The Senior Specialist, Integrated Media Operations supports the execution of corporate media buys and integrated sponsorships across The WNET Group’s linear, digital and streaming (OTT/CTV) platforms. This role plays a critical part in ensuring accurate execution and fulfillment of media orders and sponsor contracts aligned with campaign goals, adheres to brand guidelines, and meets sponsor expectations across our platforms.

Responsibilities

• Aid Associate Director with linear and digital media placements for agency/client media buys and corporate sponsorships within WNET’s portfolio of signature content and media platforms including broadcast channels, websites, streaming services, newsletters adhering to public media guidelines and FCC Compliance standards.
• Utilize CRM (Salesforce) to input, track and manage accounts, media orders, sponsor contracts from intake through execution.
• Work closely with Finance to ensure accurate revenue reconciliation and billing / special instructions of all media orders.
• Create reports and dashboards to monitor and track revenue progress, media delivery, contract fulfillment and performance.
• Create post-media campaign reports for agencies and clients.
• Other relevant duties, as assigned.

Requirements

• Minimum of 4 years’ experience in media, media management, client service, or account management within an advertising, marketing, communications agency, or media organization; knowledge of the New York market preferred.
• Familiarity with broadcast traffic systems (e.g., Myers/Protrack, WideOrbit) and digital ad-serving platforms such as Google Ad Manager.
• Strong understanding of the digital media ecosystem (display, video, social, programmatic, etc.).
• Solid skills with CRM tools (Salesforce or similar preferred) and Microsoft Office Suite (Excel, PowerPoint, Word).
• Strong skills with AirTable.
• Working knowledge of quantitative and audience analytics, including Nielsen and Scarborough data.
• Excellent written and verbal communication skills.
• Ability to manage multiple priorities, meet deadlines, and work effectively under pressure.
• Self-motivated, with a strong work ethic and ability to work independently.
• Understanding of public media and the nonprofit fundraising landscape is a plus.

Qualifications

• Highly organized, detail-oriented, and demonstrates strong problem-solving and strategic thinking skills.

Benefits

This is a hybrid position. The WNET Group reserves the right to change and/or modify the hybrid schedule at its discretion.

Pay

Salary ranges are based on benchmarked nonprofit and industry related data provided by an outside consulting firm and are commensurate with skills and experience. The compensation range for this position is $68,000 - $75,000. Internal equity considerations will be reviewed before making a final offer.

Schedule

This is a hybrid position.