Senior Media Specialist

Responsibilities

• Develop and produce visual storytelling and multimedia communications for the college through photography, videography, motion graphics, animation, and emerging media platforms.
• Complete projects from concept development through final delivery, ensuring alignment with college and University of Memphis brand standards, marketing priorities and institutional goals.
• Plan, produce and distribute multimedia content that supports student recruitment, engagement, events, outreach and college-wide marketing initiatives.
• Collaborate with the Marketing and Communications team, college leadership, faculty and staff to translate institutional messages and subject matter into compelling visual content for appropriate audiences and platforms.
• Manage assigned multimedia projects, including project schedules, production requirements, equipment needs, deliverables and coordination with internal clients.
• Organize competing assignments in consultation with the Assistant Director of Marketing and Communications and communicate with stakeholders throughout the production, review and approval process.
• Manage content for Herff College’s digital display and monitor network across multiple facilities.
• Create and adapt content through videography, photography, graphic design, animation and emerging technologies.
• Cookordinate submissions from departments, schedule approved content and ensure displays remain timely, accurate, visually consistent and aligned with university brand standards.
• Apply established visual standards, creative guidelines and quality benchmarks to photography, video, animation, motion graphics and other multimedia assets.
• Review content for accuracy, technical quality, accessibility and brand alignment.
• Revise and refine creative work based on feedback, communication objectives and platform requirements.
• Evaluate, implement and optimize emerging multimedia technologies, including artificial intelligence (AI), to enhance photography, videography, animation and digital content creation.
• Develop efficient production workflows that incorporate AI-assisted image generation, video enhancement, motion graphics, audio production and editing tools while maintaining high standards for creativity, authenticity, accessibility and University of Memphis brand compliance.
• Research evolving technologies and recommend innovative solutions that improve visual storytelling, increase production capacity and support the college's strategic marketing and communications objectives.
• Capture and produce high-quality photography, video and multimedia assets using professional production equipment and software; perform editing, post-production and file management to support digital, print and web platforms.
• Maintain production databases, digital asset libraries and multimedia equipment to ensure operational readiness and long-term sustainability of the college’s media resources.

Qualifications

Required:

• Bachelor's degree in Communication, Journalism, Film Studies, or related field.
• Minimum of 3 years of experience in multimedia production, preferably in higher education or similar environments.
• Strong understanding of branding, marketing principles, and best practices for visual communication.
• Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, After Effects, and Final Cut Pro.
• Experience with video editing software such as DaVinci Resolve, Avid Media Composer, or similar.
• Knowledge of emerging technologies and trends in multimedia production.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Excellent organizational and communication skills.

Preferred:

• Experience with AI and machine learning tools in multimedia production.
• Experience with virtual reality or augmented reality content creation.
• Experience with social media marketing and analytics.