Media Specialist Senior

Department Contact: Christy Green, 505-224-4058, cgreen18@nmsu.edu

About the Role

The Cooperative Extension Service at New Mexico State University is seeking a creative and results-driven Marketing Specialist I to join our team at NM EDGE in Albuquerque. This position plays a key role in promoting professional development programs, workshops, conferences, certifications, and training opportunities through strategic marketing initiatives designed to increase awareness, engagement, and program participation.

The successful candidate will develop and execute multi-channel marketing campaigns utilizing email marketing, social media, websites, landing pages, and print materials. This position will also help enhance the organization's online presence and improve the user experience for program registration and information access.

Join NMSU Cooperative Extension Service and help connect New Mexicans with valuable educational and professional development opportunities through innovative marketing and outreach strategies.

Responsibilities

• Develop marketing strategies:
  • Create marketing plans to increase awareness and participation in professional development programs.
  • Identify target audiences and tailor messaging to their needs.
  • Establish campaign goals, KPIs, and success metrics.
• Manage promotional campaigns:
  • Design and execute multi-channel campaigns using email marketing, social media, websites, landing pages, and print materials.
  • Coordinate campaign timelines and promotional schedules.
• Create marketing content:
  • Develop compelling content for training announcements, brochures, and web pages.
  • Ensure messaging aligns with organizational branding.
• Drive program enrollment and engagement:
  • Promote workshops, conferences, webinars, certifications, and training programs.
  • Implement strategies to increase registrations and attendance.
  • Encourage repeat participation and long-term learner engagement.
• Analyze marketing performance:
  • Track campaign performance using analytics tools.
  • Provide recommendations for improvement based on data.
• Maintain brand consistency:
  • Ensure all communications meet brand standards.
  • Create templates and guidelines for marketing materials.
  • Uphold organizational messaging and visual identity.
• Manage digital presence:
  • Update websites and improve user experience for online registration and information access.
• Conduct market research:
  • Assess industry trends and competitor offerings.
  • Recommend new promotional opportunities and program enhancements.
• Support event marketing:
  • Promote conferences, training sessions, and workshops.
  • Coordinate pre-event, during-event, and post-event communications.

Requirements

• High School diploma + 3 years of relevant experience or an Associate's Degree + 1 year of relevant experience.

Preferred Qualifications

• Experience with digital and traditional marketing.
• Proficiency with data analytics and interpretation.
• Ability to draft engaging copy, email campaigns, and advertising materials.

Working Conditions

• Work is normally performed in a typical interior/office work environment.
• No or very limited physical effort required.
• Lifting requirements: handling of average-weight objects up to 10 pounds or some standing or walking.
• No or very limited exposure to physical risk.

Pay

Target hourly rate: $17.85

Schedule

Standard (Monday–Friday, 8:00 AM–5:00 PM)