Media Specialist Senior

503896 NMSU satellite location, New Mexico, United States Staff Staff Full-time Closing at: Aug 24 2026 - 23:55 MDT View favorites Department Contact: Christy Green, 505-224-4058,cgreen18@nmsu.edu Internal or External Search: External - Open to all applicants Advertising Summary: The Cooperative Extension Service at New Mexico State University is seeking a creative and results-driven Marketing Specialist I to join our team at NM EDGE in Albuquerque. This position plays a key role in promoting professional development programs, workshops, conferences, certifications, and training opportunities through strategic marketing initiatives designed to increase awareness, engagement, and program participation. The successful candidate will develop and execute multi-channel marketing campaigns utilizing email marketing, social media, websites, landing pages, and print materials. Responsibilities include creating compelling marketing content, maintaining brand consistency, managing digital communications, supporting event marketing efforts, conducting market research, and analyzing campaign performance to drive continuous improvement. This position will also help enhance the organization's online presence and improve the user experience for program registration and information access. Ideal candidates will have experience with digital and traditional marketing, strong written communication skills, the ability to create engaging promotional materials, and proficiency in marketing analytics and data interpretation. The selected candidate should be organized, detail-oriented, and capable of managing multiple projects and deadlines in a collaborative environment. Join NMSU Cooperative Extension Service and help connect New Mexicans with valuable educational and professional development opportunities through innovative marketing and outreach strategies. Position Details Position Title: Media Specialist Senior College/Division: Cooperative Extension Service Department: 310000-COOPERATIVE EXTENSION SERVICE Location: NMSU satellite location Offsite Location (if applicable): NM Edge at Albuquerque Target Hourly/Salary Rate: 17.85 Appointment Full-time Equivalency: 1.0 FLSA Status: Non-Exempt Bargaining Unit Announcement: This is a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME). Contingent Upon Funding: Not Applicable Standard Work Schedule: Standard (M-F, 8-5) If Not a Standard Work Schedule Job Duties and Responsibilities: 1. Develop Marketing Strategies Create marketing plans to increase awareness and participation in professional development programs. Identify target audiences and tailor messaging to their needs. Establish campaign goals, KPIs, and success metrics. Manage Promotional Campaigns Design and execute multi-channel campaigns using:Email marketingSocial mediaWebsites and landing pagesPrint materials Coordinate campaign timelines and promotional schedules. Create Marketing Content Develop compelling content for:Training announcementsBrochuresWeb pages Ensure messaging aligns with organizational branding. Drive Program Enrollment and Engagement Promote workshops, conferences, webinars, certifications, and training programs. Implement strategies to increase registrations and attendance. Encourage repeat participation and long-term learner engagement. Analyze Marketing Performance Track campaign performance using analytics tools. Provide recommendations for improvement based on data. Maintain Brand Consistency Ensure all communications meet brand standards. Create templates and guidelines for marketing materials. Uphold organizational messaging and visual identity. Manage Digital Presence Update websites Improve user experience for online registration and information access Conduct Market Research Assess industry trends and competitor offerings Recommend new promotional opportunities and program enhancements Support Event Marketing Promote conferences, training sessions, and workshops Coordinate pre-event, during-event, and post-event communications Qualifications Required Education and Experience: High School diploma + 3 years of relevant experience or an Associate's Degree + 1 year of relevant experience. Equivalent Qualifications Preferred Qualifications: Experience with digital and traditional marketing, proficiency with data analytics and interpretation, ability to draft engaging copy, email campaigns, and advertising materials. Special Certification/Licensure Working Conditions and Physical Effort Environment: Work is normally performed in a typical interior/office work environment. Physical Effort: No or very limited physical effort required. Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking. Risk: No or very limited exposure to physical risk. Recruitment Summary We are New Mexico’s land-grant institution and a comprehensive research university dedicated to teaching, research public service and outreach at all levels. NMSU is a welcoming community of talented faculty, staff and students who are working together to make a difference. We are a NASA Space Grant College, a Hispanic-serving institution (HSI), a minority-serving institution (MSI) and home to the first Honors College in New Mexico. We offer an accessible education that shapes bright futures. NMSU provides learning opportunities to a diverse population of students and community members at four campuses, Cooperative Extension offices located in each of New Mexico’s 33 counties, 12 research and science centers, and through distance education. NMSU Global Campus Since 1888, NMSU has proudly embodied this tradition, building relationships that last a lifetime while serving students who want to earn their degree and grow in their field. Today, NMSU Global Campus provides flexible, career-focused online education that helps our students transform their lives – and the lives of the people they love – through over 70 degree and certificate programs, skill-building microlearning courses, and career and talent development. NMSU Main Campus Located in Las Cruces, NM, New Mexico State University's 900-acre main campus is located at the crossroads of I-10 and I-25 in the Southwestern United States. As a thriving center of higher education, deeply rooted in the regional tradition, its role as a comprehensive university is recognized throughout the state. Doña Ana Community College Founded in 1973 in collaboration with local school districts to support occupational education, DACC is now a leading community college that provides transformative educational opportunities that meet the workforce needs of Doña Ana County. With a focus on access, innovation and excellence, DACC offers over ninety degrees and certificates, adult education, specialized workforce training, and small business assistance. Alamogordo Campus Established in 1958 to serve the needs of the airmen and families stationed at Holloman Air Force Base located only 10 miles west of Alamogordo, NMSUA is a community college with a long history of excellence that is supported by a caring community of hard-working students and dedicated faculty and staff. The campus is situated “on the hill” above Alamogordo and provides inspiring views of the city and the Tularosa Basin, offering the perfect venue for creative and motivated learning. Grants Campus NMSU Grants was established as a branch of New Mexico State University in 1968 through the cooperative efforts of New Mexico State University and Grants Municipal Schools. As a two-year branch community college, NMSU Grants serves the local communities in Cibola and McKinley counties, including the Pueblos of Acoma, Laguna, and Zuni, as well as Tohajiilee, San Mateo, San Rafael, Cubero, the City of Grants, and the Village of Milan. Special Instructions to Applicants The electronic application is the *official* document that will be used to qualify applicants. Paper/email documents will not be accepted. Required documents must be attached to this application. EEO Statement New Mexico State University does not discriminate in employment on the basis of race, color, religion, sex, national origin, political affiliation, marital status, disability, genetic information, age, military service, or other non-merit factor. Requesting an Accommodation Individuals with disabilities are encouraged to apply. In compliance with the Americans with Disabilities Act (ADA), the Rehabilitation Act of 1973, and New Mexico State University policy, if you have a disability and would like to request an accommodation in order to apply, interview, or complete onboarding for a position with New Mexico State University, or if you cannot use the online application system, please visit our Accessibility & Accommodations page to initiate an accommodation request