Integrated Media Buying Manager

CORE RESPONSIBILITIES

• Oversee and execute campaigns across various media platforms including Meta, X, TikTok, LinkedIn, Reddit, Google Ads, Bing Ads, DSPs (StackAdapt), Retail Media Networks, etc.
• Meet with partners, prepare plans for media, organize budgets, and negotiate the costs of advertising with vendors when applicable
• Follow current market trends and understand our clients’ target consumer patterns
• Be an advocate for new systems and tools to continuously expand our advertising capabilities
• Works collaboratively as an enthusiastic advocate for our clients’ paid media campaigns and budgets
• Work with creative teams in directing content creation to ensure accurate specs and tracking
• Set up new ads within various social / digital platforms
• Execute digital marketing tactics including bid management, campaign performance tracking, and reporting
• Conduct regular data analysis, monitor campaign performance, identify optimization opportunities
• Closely monitor budget pacing across all campaigns and platforms to ensure accurate budget spend as defined in the media plan
• Compile results and regularly report on campaign performance based on established KPIs and benchmarks
• Present reports to internal media team to communicate performance trends
• Assist with attribution tracking setup and other technical solutions for clients
• Participate in quality control by ensuring campaigns are set up correctly with the appropriate ad specs, tracking pixels in place, accurate budgets, targeting parameters, etc.
• Audit advertising efforts of clients’ competitors
• Identify new digital advertising opportunities

REQUIREMENTS

• 3+ years of experience managing paid advertising campaigns
• Expert knowledge of major digital advertising platforms and respective tools
• Experience collaborating with traditional media vendors
• Strong analytical abilities and data-driven optimization approach
• Working knowledge of Google Data Studio, GA4, Meta Ads Manager, Google Ads, Google Tag Manager, etc.
• Familiarity with placements and pixels for on-site tracking implementations to ensure proper tracking
• Ability to analyze campaign data to drive marketing strategies and actionable insights from data
• Excellent communication skills
• Proficiency in managing multiple projects to tight deadlines in a fast-paced environment among cross-functional teams, and able to discuss priorities with management on an ongoing basis
• Self-motivated problem solver with an innate sense of curiosity and desire to proactively develop their media knowledge
• A commitment to high standards, excellence, teamwork, and our clients
• Quick learner with a think-on-your-feet attitude
• Bachelor's Degree (B.A. or B.S.) or equivalent from an accredited college or university. Advertising, Marketing, Business or Communications preferred.