Media Planner/Buyer (Integrated)

Position Summary

The Integrated Media Buyer/Planner position at Media Works offers a unique opportunity to plan, strategize, and buy all media while also taking part in account management roles. The role is responsible for the strategy research, planning, negotiation, purchase and placement of all media for existing clients. The position straddles traditional media as well as OTT/CTV, streaming audio/video, and site direct. Additionally, the buyer/planner is responsible for training and advising media coordinators, working with client teams, and managing workflow/deliverables/execution for each account.

Position Requirements/Responsibilities

• Acts as liaison between media vendors, the client and the agency
• Keeps strong pulse on new and emerging media changes and provides fresh ideas to grow clients’ business
• Gathers, organizes & presents competitive and industry research as well as preparing market analysis
• Determines best use of multi-platform media mix including traditional, digital/social media outlets to best meet clients goals and objectives
• Participation in client meetings for media plan presentation and strategizing sessions
• Manage day-to-day tasks associated with stewarding client-approved media plans
• Helps maintain positive relationship with the client
• Has in-depth knowledge & understanding of Video, Print, Audio and OOH
• Understands rating estimates (TV & Radio) as well as digital performance metrics/KPIs measurement
• Avails media and negotiates best rates, CPM’s, CPP’s, special time parameters, value-added sponsorships and promotions, bonus impressions, e-newsletters, etc.
• Buys the Radio & TV schedules, compiles digital media into digital planning document
• Media execution project management, including management of asset tracking/trafficking, process control and adherence, and quality control monitoring
• Analyzes all post buys and works with stations to make up under delivery weight or impressions
• Paces digital media
• Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations
• Resolves billing discrepancies as needed
• Provides an energy level that brings new and exciting ideas to the overall media strategy

Skills

• Microsoft Word, Excel, and Power Point
• Experience with media buying software, Strata a plus!
• Experience with digital ad servers
• Experience with Google Analytics
• Experience pulling media research from various sources
• Experience building target audiences and implementing social media campaigns
• Ability to multi-task/time management skills in a fast-paced & fun environment
• Strong written and communications skills

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Retailer plan

Schedule

• 8 hour shift

Supplemental Pay Types

• Bonus opportunities