Media Planner/Buyer

Key Responsibilities

• Build and manage multi-channel media plans across traditional and digital platforms, including TV, radio, OOH, print, display, CTV/OTT, and programmatic.
• Plan and buy media across multiple DMAs nationally, with focus on effective market-by-market strategy, placement, and budget allocation.
• Negotiate rates and placements with media vendors to maximize value and reach for client campaigns.
• Collaborate with internal account, creative, and strategy teams to align media efforts with broader campaign goals.
• Execute all elements of the media plan and monitor performance to ensure campaigns run accurately and on schedule.
• Analyze campaign data and provide insights and recommendations for ongoing optimization.
• Track KPIs and campaign objectives such as reach, frequency, impressions, conversions, and ROAS.
• Participate in client meetings and presentations, clearly articulating media strategies and performance.
• Maintain strong relationships with media partners across markets and stay up to date on new trends and opportunities.
• Cookordination with cross-functional teams to ensure campaigns are fully integrated and strategically aligned.

Requirements

• 3-5 years of agency experience in media planning and buying (both traditional and digital).
• Experience planning and buying media across multiple U.S. DMAs.
• Strong negotiation and vendor management skills.
• Proficient with media planning and buying tools and analytics platforms.
• Strong analytical thinking with the ability to interpret performance data and translate it into actionable insights.
• Excellent organizational, communication, and time-management skills.
• Bachelor's degree in marketing, advertising, communications, or related field.

Benefits

• Competitive salaries and opportunity for advancements.
• Annual team bonus incentives based on achieving individual and company goals.
• Hybrid work model with flexible in-office/remote schedule.
• Medical, dental and vision plans for you and your family and financial protection 401(k) plan with 3% company matching program.
• Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
• Paid maternity leave.
• Professional development, industry training opportunities, and career advancement from within.
• Mileage reimbursement for work-related travel.