Media Planner / Buyer

GLM Strategies is a media-focused boutique agency located in the DC area looking for a Media Planner/Buyer to plan and develop advertising media programs, as well as negotiate and purchase all media types.

Responsibilities

• Plans and develops advertising/media programs across multiple verticals
• Negotiates and purchases both offline (TV, radio, newspapers, outdoor and magazine) and online (programmatic, site direct, mobile/tablet, etc.) media
• Evaluates editorial content, ratings, and audience composition of a wide range of media vehicles to determine which would most effectively reach target audience(s)
• Confers with media vendors to evaluate best placement and ensure optimum use of the client’s budget
• Gathers statistics and prepares media plans, flowcharts and directives to guide buying process
• Studies demographic data and consumer profiles to identify desired target audiences and media vehicles
• Helps to establish media goals, objectives, and strategies for advertising campaigns
• Presents media plans to Associate Media Director and/or client for approval and makes adjustments as necessary
• Responsible for updating and maintaining client reporting
• Maintains all media buys through invoice management and is responsible for analyzing and assisting with the post-buy results

Requirements

• Bachelor’s Degree required
• 1 – 2 years of Media or Media Planning/Buying experience required
• Digital (especially programmatic) and broadcast experience preferred
• Strong mathematical abilities are required
• Presentation abilities are required